Being witty, well-read, and attractive can help make a good impression but it won't matter unless the two rules above are also applied.
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It suggests that holding 2 or more contradictory beliefs at the same time causes people to experience mental discomfort, which manifests as psychological stress.
And people will always seek to minimize their cognitive dissonance and the discomfort it creates.
“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.”