How To Convince A Potential Partner - Deepstash
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How To Convince A Potential Partner

It can be a challenge to make a potential partner agree to collaborate with us. If it is a known acquaintance or someone who owes us a favour, the task becomes a bit easier. If there isn’t any strong, pre-existing relationship, we have to demonstrate logic, rationality and mutual benefits, highlighting what is in it for them.

Example: If we have to convince a celebrity to speak at a college, and don’t have the funds, we can present the engagement to them as a chance to reach a wider audience and showcase their serious side.

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374 reads

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Convincing A Potential Partner: Image

Your image, as well as the perceived image of the potential collaborator, can be a deciding factor for a business deal, as it is the goodwill and the brand value that plays a role in perception and the outcome.

If a junior employee has proved themselves and created an image by being an exp...

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110 reads

Convincing A Potential Partner: Knowledge And Expertise

An in-depth subject matter research makes your proposal impressive to the prospective partner. Content that is hurried and pieced together can be a turn-off, making the project less enticing.

If we are experts or specialists in the workflow and process, we might use that to our advantage. ...

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131 reads

Convincing A Potential Partner: Connections And Capital

A high-profile person may have a good network that can be useful to us, and also others in ways we would not be able to predict. We can leverage our connections, along with our knowledge of culture and socio-political landscape, to make us a valued internal collaborator.

A straightforward ...

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103 reads

Convincing A Potential Partner: Sweat Equity

If the prospective partner has more power, position or status than us, we have to do most of the work.

It is us who will have the motivation and the initiative to do all the groundwork, while our partner increases our brand value by their name, or comes for a meeting to seal a deal.

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169 reads

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john_mq

“Talent wins games, but teamwork and intelligence win championships.”, Michael Jordan

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To Persuade or Convince

When people disagree with us we assume they are ignorant … that they lack information. So we try to convince them with information. It seldom works.

  • Persuasion appeals to the emotions and to fear and to the imagination. Convincing requires a spreadshee...

Convincing A Potential Partner: Connections And Capital

A high-profile person may have a good network that can be useful to us, and also others in ways we would not be able to predict. We can leverage our connections, along with our knowledge of culture and socio-political landscape, to make us a valued internal collaborator.

A straightforward ...

Convincing A Potential Partner: Sweat Equity

If the prospective partner has more power, position or status than us, we have to do most of the work.

It is us who will have the motivation and the initiative to do all the groundwork, while our partner increases our brand value by their name, or comes for a meeting to seal a deal.

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