How to Be a Social-Impact Storyteller

One needs the right audience to deliver a good story:

1. A job interview requires you to use your storytelling skills to highlight your past success in a compelling and confident manner.
2. A presentation does not have to be facts and figures, but a backdrop of your story, illustrating your words as you narrate it.
3. While reaching out to an external audience, one needs to understand the issues they face and make it personal for them in your narration.

• Even if public speaking isn’t something that you excel at, you can craft stories, newsletters, emails, blogs, press releases and grant applications.
• Social media is designed for storytelling, and you can broadcast to a wide audience with Facebook and Instagram.
• Use an audio or video message to showcase the impact of your work, and use it as an instant story tool to new audiences.
• Read your favourite storybooks and listen to TED talks that deliver great, impactful stories, learning new methods to fine-tune your message.