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Companies tend to have strategic initiatives that emerge from annual planning, so a common organizational structure is to align product and engineering around those initiatives. The initiative structure allows PM’s and engineers to flex between innovation, growth, scaling, etc. as needed to support the ultimate outcome for the business. This requires product folks to be more agile in their planning and in the skill sets they are leveraging.
This organizational structure tends to be the least stable because initiatives change frequently or at least on an annual basis.
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A common organization structure is to separate teams based on the type of work they are doing:t
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If a product has different value propositions, a common structure is to separate product teams by those different value props. For example, at Pinterest, the value props were Discover, Save, and Do, and had different product pillars for each of those value props. This makes it easy to al...
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If a product has different types of customers, a common structure is to separate product teams by the customers they build for:
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The most important rule of product organizational structures is that they should closely mirror the partner functions. So engineering, product management, and design should tend to have structures that match each other whenever possible.
Product teams tend to work best when...
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