4. Marketers can vary their social media strategy - Deepstash
4. Marketers can vary their social media strategy

4. Marketers can vary their social media strategy

  1. The unique differentiators of social media platforms help you define and test your content strategies.
  2. Each platforms’ advantages and limitations help you determine what you should post on each one.
  3. How would you determine what to post on which channel? Essentially, you could post the same exact copy to each, but would this be effective?
  4. Your followers could be following you on multiple channels and posting the same content across channels is redundant, not to mention annoying.
  5. Instead, leveraging each channel’s strengths allows you to target the appropriate audience with the right type and length of content.

STASHED IN:

10

MORE IDEAS FROM Why Twitter's Character Count is a Good Thing - Marketo

3. Marketers can achieve higher engagement
  1. Many people use Twitter because it’s an avenue for them to read and share quickly.
  2. By posting short tidbits of information, people don’t need to put too much thought behind deciphering your message.
  3. Your content is clear and concise, and thus easily digestible, sharable, and ultimately more engaging.
  4. Buddy Media reports that tweets shorter than 100 characters get a 17% higher engagement rate.
  5. And if you add a hashtag or graphic to it, it becomes even more engaging.

STASHED IN:

10

1. Marketers need to be agile
  1. A short character count allows marketers to be quick and nimble to react to real-time activities.
  2. Marketers have adapted to become fast-reacting engines, churning out content within seconds.
  3. Gone are the days when social media messages need to be planned out days or weeks in advance.
  4. With Twitter’s character limit, marketers react quickly to current events and trends and tweet on-the-spot.

STASHED IN:

12

2. Marketers need to make every word count
  1. Twitter forces us to tell our stories well. This means we have to cut out all the “fluff” and get right to the point.
  2. There’s no time and certainly there’s no room for rambling.
  3. Also, with a shorter character limit there’s less room for errors.
  4. Marketers have learned to become quick, effective communicators, identifying the main point of the message and how to get that across in interesting ways.
  5. Marketers are also excellent curators - cut down a chunk of “necessary” information.

STASHED IN:

11

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP:

RELATED IDEA

A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.

The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in performance is because of that change. 

You can A/B test with both organic and paid posts.

15

STASHED IN:

116

TikTok is reportedly 500 million users strong. It’s been a while since a new social app got big enough to make nonusers feel they’re missing out from an experience.

TikTok is an app for making and sharing short videos. For the Americans, it is one of the most popular of many short-video-sharing apps in that country. The videos are tall, and you navigate through videos by scrolling up and down, like a feed. You can follow and be followed. You can use it like any other social app.

7

STASHED IN:

122

STASHED IN:

0 Comments

Batching (or batch processing) is the act of grouping similar tasks together that require similar resources. Doing so streamlines the process and helps you get more done, faster.

Batch the tasks that require similar resources.

  • Do all your content discovery at the same time, while your brain is in the hunting mentality.
  • Do all your reading at the same time, while your brain is feeling reflective and choosy.

And in order to read in a batch, you need to have a tool that lets you save the articles you find in order to read them later.

3

STASHED IN:

10

STASHED IN:

0 Comments