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4. Marketers can vary their social media strategy
- The unique differentiators of social media platforms help you define and test your content strategies.
- Each platforms’ advantages and limitations help you determine what you should post on each one.
- How would you determine what to post on which channel? Essentially, you could post the same exact copy to each, but would this be effective?
- Your followers could be following you on multiple channels and posting the same content across channels is redundant, not to mention annoying.
- Instead, leveraging each channel’s strengths allows you to target the appropriate audience with the right type and length of content.
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3. Marketers can achieve higher engagement
- Many people use Twitter because it’s an avenue for them to read and share quickly.
- By posting short tidbits of information, people don’t need to put too much thought behind deciphering your message.
- Your content...
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1. Marketers need to be agile
- A short character count allows marketers to be quick and nimble to react to real-time activities.
- Marketers have adapted to become fast-reacting engines, churning out content within seconds.
- Gone are the days when social m...
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2. Marketers need to make every word count
- Twitter forces us to tell our stories well. This means we have to cut out all the “fluff” and get right to the point.
- There’s no time and certainly there’s no room for rambling.
- Also, with a shorter...
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CURATED FROM
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Lawyer turned Artist Visionary Curator & Gallerist. Empowering self-love and joy through art & words. www.innerjoyart.com 💝 Instagram : dymphna.art
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3. Flex on Social Media
While social media was conceptualized to help people connect, the platforms also have a business edge waiting to be exploited. Having a social media presence can help you reach out to the 2.62 billion users on the various platforms.
The end game here is not to have a large number of followe...
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