4. Marketers can vary their social media strategy
- The unique differentiators of social media platforms help you define and test your content strategies.
- Each platforms’ advantages and limitations help you determine what you should post on each one.
- How would you determine what to post on which channel? Essentially, you could post the same exact copy to each, but would this be effective?
- Your followers could be following you on multiple channels and posting the same content across channels is redundant, not to mention annoying.
- Instead, leveraging each channel’s strengths allows you to target the appropriate audience with the right type and length of content.
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3. Flex on Social Media
While social media was conceptualized to help people connect, the platforms also have a business edge waiting to be exploited. Having a social media presence can help you reach out to the 2.62 billion users on the various platforms.
The end game here is not to have a large number of followe...
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