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1. Marketers need to be agile
- A short character count allows marketers to be quick and nimble to react to real-time activities.
- Marketers have adapted to become fast-reacting engines, churning out content within seconds.
- Gone are the days when social media messages need to be planned out days or weeks in advance.
- With Twitter’s character limit, marketers react quickly to current events and trends and tweet on-the-spot.
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2. Marketers need to make every word count
- Twitter forces us to tell our stories well. This means we have to cut out all the “fluff” and get right to the point.
- There’s no time and certainly there’s no room for rambling.
- Also, with a shorter character limit there’s less room for errors.
- Marketers have learned to become quick, effective communicators, identifying the main point of the message and how to get that across in interesting ways.
- Marketers are also excellent curators - cut down a chunk of “necessary” information.
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3. Marketers can achieve higher engagement
- Many people use Twitter because it’s an avenue for them to read and share quickly.
- By posting short tidbits of information, people don’t need to put too much thought behind deciphering your message.
- Your content is clear and concise, and thus easily digestible, sharable, and ultimately more engaging.
- Buddy Media reports that tweets shorter than 100 characters get a 17% higher engagement rate.
- And if you add a hashtag or graphic to it, it becomes even more engaging.
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4. Marketers can vary their social media strategy
- The unique differentiators of social media platforms help you define and test your content strategies.
- Each platforms’ advantages and limitations help you determine what you should post on each one.
- How would you determine what to post on which channel? Essentially, you could post the same exact copy to each, but would this be effective?
- Your followers could be following you on multiple channels and posting the same content across channels is redundant, not to mention annoying.
- Instead, leveraging each channel’s strengths allows you to target the appropriate audience with the right type and length of content.
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IDEAS CURATED BY
Lawyer turned Artist Visionary Curator & Gallerist. Empowering self-love and joy through art & words. www.innerjoyart.com 💝 Instagram : dymphna.art
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