Why Twitter's Character Count is a Good Thing - Marketo - Deepstash
Onboarding Matters

Learn more about product with this collection

How to create a successful onboarding process

Why onboarding is crucial for customer retention

How to measure the success of onboarding

Onboarding Matters

Discover 54 similar ideas in

It takes just

8 mins to read

1. Marketers need to be agile

1. Marketers need to be agile

  1. A short character count allows marketers to be quick and nimble to react to real-time activities.
  2. Marketers have adapted to become fast-reacting engines, churning out content within seconds.
  3. Gone are the days when social media messages need to be planned out days or weeks in advance.
  4. With Twitter’s character limit, marketers react quickly to current events and trends and tweet on-the-spot.

13

224 reads

2. Marketers need to make every word count

2. Marketers need to make every word count

  1. Twitter forces us to tell our stories well. This means we have to cut out all the “fluff” and get right to the point.
  2. There’s no time and certainly there’s no room for rambling.
  3. Also, with a shorter character limit there’s less room for errors.
  4. Marketers have learned to become quick, effective communicators, identifying the main point of the message and how to get that across in interesting ways.
  5. Marketers are also excellent curators - cut down a chunk of “necessary” information.

12

43 reads

3. Marketers can achieve higher engagement

3. Marketers can achieve higher engagement

  1. Many people use Twitter because it’s an avenue for them to read and share quickly.
  2. By posting short tidbits of information, people don’t need to put too much thought behind deciphering your message.
  3. Your content is clear and concise, and thus easily digestible, sharable, and ultimately more engaging.
  4. Buddy Media reports that tweets shorter than 100 characters get a 17% higher engagement rate.
  5. And if you add a hashtag or graphic to it, it becomes even more engaging.

11

34 reads

4. Marketers can vary their social media strategy

4. Marketers can vary their social media strategy

  1. The unique differentiators of social media platforms help you define and test your content strategies.
  2. Each platforms’ advantages and limitations help you determine what you should post on each one.
  3. How would you determine what to post on which channel? Essentially, you could post the same exact copy to each, but would this be effective?
  4. Your followers could be following you on multiple channels and posting the same content across channels is redundant, not to mention annoying.
  5. Instead, leveraging each channel’s strengths allows you to target the appropriate audience with the right type and length of content.

11

29 reads

CURATED BY

dymphna

Lawyer turned Artist Visionary Curator & Gallerist. Empowering self-love and joy through art & words. www.innerjoyart.com 💝 Instagram : dymphna.art

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates