Workplace is changing — from the nature of work and how we accomplish it to the people doing the work itself. Profit-driven organizations focused on “what” and productivity are evolving into purpose-driven cultures focused on “why” and their people.

Changing Workplace

<ul><li>Messages about equity must be personal and authentic.</li><li>Explain why this is important to you personally, and then connect this personal story to how gender diversity and inclusion are important to your business.</li><li>Case Study: Blake Irving, former CEO of GoDaddy, <a href="https://www.nytimes.com/2017/07/23/business/godaddy-tv-ads-sexism.html">made it his personal mission </a>to change the company’s notoriously sexist brand and was clear <a href="http://gloriafeldt.com/2014/03/20/bikinis-bongos-godaddy-ceo-blake-irving-beats-drums-change/">he was motivated by the untimely death of his sister</a> to commit to creating a truly inclusive workplace.</li></ul>

Inclusivity Through Personal and Authentic Messages

<ul><li>Have the humility to know that there’s much you don’t know about others’ experiences. </li><li>Have the courage to ask difficult questions about your own leadership style.</li><li>How are you truly supporting women at work and in your life overall? </li><li>Ask about the experiences of women in your workplace; ask if they feel fully included, valued, and respected; and be willing to hear answers you might not like.</li></ul>

Questions to Ask Oneself For 
Being Inclusive

Burning Issues<ul><li>gender pay gap,</li><li>provide paid parental leave to both parents</li><li>to recruit without discrimination</li></ul>

Inclusion - Burning Issues

Leaders willing to publicly disclose their policies and practices on gender, race, and sexual orientation inclusion will be the companies that succeed by attracting and retaining the best and the brightest employees and reducing risk to shareholders

Inclusivity Through Transparency 

<ul><li>In 2017, former Hewlett Packard CMO, Antonio Lucio fundamentally <a href="https://www.campaignlive.com/article/facebook-cmo-antonio-lucio-lights-fire-adlands-ass-fierce-call-drive-diversity/1664990">changed the advertising industry </a>when he demanded more gender diversity amongst his ad agencies. </li><li>Today, companies like Facebook, SurveyMonkey, and Amazon are<a href="https://www.surveymonkey.com/curiosity/an-open-letter-on-requiring-diversity-from-our-vendors-partners/"> insisting on diversity</a> from their suppliers.</li></ul>

Inclusivity By Putting Pressure on External Stakeholders

Male leaders — and men more broadly — are increasingly expected to pursue gender inclusion and equity through deliberate allyship with women. Allyship includes collaborative personal relationships, public acts of sponsorship, and advocacy intended to drive systemic improvements in workplace culture.

Male Sponsorship of Women Leaders

Since 1981, women have secured more college degrees than their male counterparts. Women constitute a rich trove of skills, abilities, and competence. Failing to attract and leverage female talent is a huge missed opportunity.

The Surge of Female Workforce

P<a href="https://www.pwc.com/co/es/publicaciones/assets/millennials-at-work.pdf">reference</a> of millennial employees for collaboration, transparency, healthy work-life integration, celebration of diversity and inclusion, and purpose-driven employment demands a new kind of leadership.

Millennial Employees 

<ul><li>Profit-driven organizations focused on “what” and productivity are evolving into purpose-driven cultures focused on “why” and their people.</li><li>The <a href="https://www.pwc.com/co/es/publicaciones/assets/millennials-at-work.pdf">preference</a> for collaboration, transparency, healthy work-life integration, celebration of diversity and inclusion, and purpose-driven employment demands a new kind of leadership.</li></ul>

Purpose & Profit 

<ul><li>Being visible also requires you to show up at events, conferences, and other initiatives promoting gender inclusion and equality. This encourages other men to follow your example. </li><li>When leaders fully participate, they demonstrate support, develop empathy, diversify their networks, and identify high-potential talent. </li><li>Brian Olsavsky, CFO at Amazon insistence for male employees to participate in LeanIn events. </li></ul>

Inclusivity Through Visibility

<ul><li>Salesforce CEO Marc Benioff’s passion and commitment for advancing pay equity resulted in a <a href="https://www.wired.com/story/how-salesforce-closed-pay-gap-between-men-women/">complete overhaul of their compensation system</a> leading the company to close the gender pay gap</li><li>Starbucks recently announced it is tying executive compensation to diversity metrics </li><li>A growing multitude of companies are committing to ensuring they have at least one woman on their boards</li></ul>

Purpose & Profit

Similar ideas to Purpose & Profit

Millennial Employees

Responsible AI and the employee experience