When trying to get your point across... - Deepstash
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When trying to get your point across...

... avoid negative language.

Using negative words will activate and strengthen your opponent's frames and undermine your own views.  Successfully arguing a point requires you to establish your own frames and use language that evokes images and ideas that fit the worldview you want. 

MORE IDEAS FROM THE SAME ARTICLE

... are structure that are represented in the brain by neural circuitry. Frames shape the way people see the world, and consequently, the goals they seek and the choices that they make.

They are extremely powerful, because most of our actions are based on the unconscious and metaphorical frames we already have in place. And once a frame is in place, the boundaries of that frame and the associations of that frame are all taken into account in our decision making.

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