published ideas from this article:
When trying to get your point across...
... avoid negative language.
Using negative words will activate and strengthen your opponent's frames and undermine your own views. Successfully arguing a point requires you to establish your own frames and use language that evokes images and ideas that fit the worldview you want.
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... are structure that are represented in the brain by neural circuitry. Frames shape the way people see the world, and consequently, the goals they seek and the choices that they make.
They are extremely powerful, because most of our actions are based on the unconscious and metaphorical frames we already have in place. And once a frame is in place, the boundaries of that frame and the associations of that frame are all taken into account in our decision making.
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published 3 ideas
The framing effect is a cognitive bias where people decide on options based on whether they are presented in a positive or negative way. Do you prefer your yoghurt with 10% fat or 90% fat-free?
Knowing about the framing effect is vital. It is one of the most signi...
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An analogy is a comparison that asserts a parallel between two distinct things, based on the perception of a shared property.
Analogies appear in metaphors, similes, political slogans, legal arguments, marketing taglines, mathematical formulas, biblical parables, logos, TV ads, e...
Provide digital self-assessment tools and the types of personal exploration exercises that facilitate reflection.
These mechanisms can help employees identify personal sources of fulfillment to make work more meaningful.