3. Start searching keywords on Udemy (cont.)

Udemy is like YouTube, but instead of scattered content, teachers structure videos into courses. Many of these courses are priced at $59.99 or above. However, with Udemy’s year-round promotions, most sell for $9.99.

• Anyone can upload a course, and if it sells, you get half the royaltie...

• Given that you’ll make around $3 per sale, and that it could take around 50 hours to make a course, you need to make it worth your while.
• You also need to consider topics which are less competitive.
• Louise recommends searching for existing Udemy...

Once you’ve identified which keyword you want to target, it’s time to plan your course.

• Write down on paper a list of topics to cover and put them into 5 sections.
• Each section has an introduction to tell students what to expect, and these intros are around

Louise started making Udemy courses when she was 23. She moved to Chiang Mai, met a course creator, and figured she could do the same. She already had a camera from her blogging days, and she knew she could teach about fashion, makeup, and lifestyle topics.

• Before recording, though, Lo...

It’s a good idea to assess which keyword or keywords you could realistically rank for on Udemy.

• For example, prior to my outsourcing course, the top-ranking course for the keyword ‘outsource to a virtual assistant’ had just 19 ratings from 1,742 students. The content a...

Louise now has just under 32K YouTube subscribers and over 7K followers on Instagram. It wasn’t always like this, though, particularly when launching her first few courses.

“You don’t need a mailing list, you don’t need a big social media presence, and you’re not too late.”

The message said something like,

“Hey [NAME], hope you’re well! I think you might be interested in this course I’ve created, and using my exclusive discount code, you can get it today for £9.99. If you like what you see, it would be great to see you there!”

If you haven’t got...

Important to make sure your course focuses on the primary keyword you want to target. Here are places to include it:

• At the beginning of the course title
• In the course subtitle
• Multiple times throughout the course descript...

According to YouTube, thumbnails and titles act like billboards. They help viewers decide which videos to watch.

The same is true for Udemy courses.

• There are a few

With the promotion video, Louise recommends keeping it under two minutes.

She also says it should answer the following:

• What is your course about?
• Why should people listen to you? (What’s your experience/expertise?)
• What can...

Louise has found getting the ball rolling on reviews is really important for Udemy SEO.

• Once it’s high in the rankings, the quality of your course should start generating these in the coming months and years. For my course, I aimed for 20 in the first two weeks.

On a spread...