How to Make $17,000 a Month Passive Income from Udemy Courses - Deepstash

Keep reading for FREE

1. Why Udemy?

1. Why Udemy?

Udemy is like YouTube, but instead of scattered content, teachers structure videos into courses. Many of these courses are priced at $59.99 or above. However, with Udemy’s year-round promotions, most sell for $9.99.

  • Anyone can upload a course, and if it sells, you get half the royalties.
  • Udemy collects the other half in exchange for promoting your course.
  • If you want to market courses yourself, you can use referral links and receive 100% of the profits from each sale.

40

423 reads

Louise, Digital nomad & Serial entrepreneur

“Personally, I wanted my course income to be passive, and that's what Udemy gives me. I also want them to be mass market, and I enjoy that my courses are affordable to anyone in the world.”

LOUISE, DIGITAL NOMAD & SERIAL ENTREPRENEUR

34

151 reads

2. Identify gaps in the market for things you could teach

2. Identify gaps in the market for things you could teach

Louise started making Udemy courses when she was 23. She moved to Chiang Mai, met a course creator, and figured she could do the same. She already had a camera from her blogging days, and she knew she could teach about fashion, makeup, and lifestyle topics.

  • Before recording, though, Louise points out topic choice is vital.
  • You have to think about what will people pay for, and what will ENOUGH people pay for?

35

111 reads

2. Identify gaps in the market for things you could teach (cont

2. Identify gaps in the market for things you could teach (cont

  • Given that you’ll make around $3 per sale, and that it could take around 50 hours to make a course, you need to make it worth your while.
  • You also need to consider topics which are less competitive.
  • Louise recommends searching for existing Udemy courses on your topic and seeing how yours could be different.
  • Could it be shorter or more detailed? Could it look more professional? Could it be targeted at a different audience?
  • If you can’t find a gap in the market, you may have to choose another topic.

36

68 reads

3. Start searching keywords on Udemy

3. Start searching keywords on Udemy

It’s a good idea to assess which keyword or keywords you could realistically rank for on Udemy.

  • For example, prior to my outsourcing course, the top-ranking course for the keyword ‘outsource to a virtual assistant’ had just 19 ratings from 1,742 students. The content also seemed a little fluffy. I knew I could do better.
  • The best way to find keywords is to do a search on Udemy. I wrote down a list of potential keywords and searched for as many variations as I could think of.

35

49 reads

3. Start searching keywords on Udemy (cont.)

3. Start searching keywords on Udemy (cont.)

The key is to find keywords that give you an opportunity to make money but aren’t overly competitive.

Louise recommends looking for keywords that have less than 1,000 results and around 30 reviews to rank in position one. This way, when you target a keyword, your course is likely to appear at the top of the search results — if not the very top.

37

46 reads

4. Choose your primary keyword and plan your course

4. Choose your primary keyword and plan your course

Once you’ve identified which keyword you want to target, it’s time to plan your course.

  • Write down on paper a list of topics to cover and put them into 5 sections.
  • Each section has an introduction to tell students what to expect, and these intros are around two minutes long.
  • The teaching videos are between five and ten minutes.
  • Louise recommends courses last between two to three hours.
  • If they’re shorter than this, there’s probably not enough material. Too much longer and students may feel overwhelmed.
  • If this is an issue, you can always break the content down into multiple courses.

38

30 reads

4. Plan your course (cont.)

4. Plan your course (cont.)

Important to make sure your course focuses on the primary keyword you want to target. Here are places to include it:

  • At the beginning of the course title
  • In the course subtitle
  • Multiple times throughout the course description
  • Say it in the videos themselves

Louise has a fantastic Udemy course on how to make a Udemy course which I highly recommend. It goes into more detail about keyword targeting, as well as the specifics of how to record and edit videos.

35

44 reads

5. Make a compelling thumbnail and preview video

5. Make a compelling thumbnail and preview video

According to YouTube, thumbnails and titles act like billboards. They help viewers decide which videos to watch.

The same is true for Udemy courses.

  • There are a few thumbnail rules when it comes to Udemy. Generally, they’re not allowed to include text, and it’s best to include a human face.
  • These are seen as being more compelling for people to click on.
  • If in doubt, keep it simple. A picture of you and a few icons can look clean and professional, and Canva has a great background removal tool you can use when you sign up for a pro account.

36

15 reads

5.1. Pay attention to the promotion video

5.1. Pay attention to the promotion video

With the promotion video, Louise recommends keeping it under two minutes.

She also says it should answer the following:

  • What is your course about?
  • Why should people listen to you? (What’s your experience/expertise?)
  • What can students expect to learn by taking your course?
  • What makes your course different?
  • What will be the benefits to students of taking your course?

36

25 reads

6. Get those reviews in early

6. Get those reviews in early

Louise has found getting the ball rolling on reviews is really important for Udemy SEO.

  • Once it’s high in the rankings, the quality of your course should start generating these in the coming months and years. For my course, I aimed for 20 in the first two weeks.

On a spreadsheet, I had three columns:

  1. People in my network who I thought might be interested in my course
  2. Which platform I messaged them on
  3. The date I messaged them (so I could follow up a week later)

35

20 reads

6. Get those reviews in early (cont.)

6. Get those reviews in early (cont.)

The message said something like,

“Hey [NAME], hope you’re well! I think you might be interested in this course I’ve created, and using my exclusive discount code, you can get it today for £9.99. If you like what you see, it would be great to see you there!”

If you haven’t got many people in your network who you think would be interested, here are a few ways to promote it:

  1. Create a podcast and interview people who you think might be interested in your course.
  2. Guest on other podcasts.
  3. Line up the launch in relevant Facebook groups.

35

16 reads

7. Collaborate with other teachers to create more courses

7. Collaborate with other teachers to create more courses

After creating a number of courses, Louise reached a point where she’d run out of topics.

“I didn’t know much about anything, so I decided to collaborate with other teachers.”

Here’s how she pitched it:

“If you give me a day of your time, I’ll do the filming, the editing, the uploading, the writing, the thumbnail — basically everything else."

36

15 reads

8. Cut the excuses

8. Cut the excuses

Louise now has just under 32K YouTube subscribers and over 7K followers on Instagram. It wasn’t always like this, though, particularly when launching her first few courses.

“You don’t need a mailing list, you don’t need a big social media presence, and you’re not too late.”

There’s no greater feeling than earning money whilst you sleep!

36

30 reads

Louise, digital nomad & Serial entrepreneur

“There’s never been a better time to earn passive income! What’s stopping you?

LOUISE, DIGITAL NOMAD & SERIAL ENTREPRENEUR

34

65 reads

CURATED BY

dymphna

Lawyer turned Artist Visionary Curator & Gallerist. Empowering self-love and joy through art. www.innerjoyart.com 💝 Instagram : dymphna.art

Ready for the next level?

Read Like a Pro

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

Stars

5,740 Reviews

App Store

4.7

Stars

72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

FAQ

Claim Your Limited Offer

Get Deepstash Pro