“My favorite feature of Moz Pro is its ‘page optimization feature.’ It tells you exactly what steps you can take to improve the SEO of every single page on your website.

For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’

This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors perform well in and alter our web practices.”