Narratives are more memorable than disjointed facts

Folklore involves fictional tales about people or animals. Superstitions and beliefs are elements in the folklore tradition.

Folktales describe how the main character dealt with everyday life events, often involving a crisis or conflict. These stories can teach people how ...

The organic and unpredictable nature of conspiracy theories had led many researchers to investigate the cause of the phenomenon.

• Successful conspiracy theories always tend to invent a great villain, have a backdrop or a backstory, and a morality lesson that c...

The drive to publish and measure outcomes may mean that researchers are under pressure to cut corners.

For scientific research to be successful in the long term, researchers need a strong set of values, including a commitment to the truth. The best way of instilling these values is thr...