If you don’t have an obvious answer from your A/B test, it probably is not better and should not be rolled out. The exception is if you know that it’s something users want.
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A rule of thumb is that wisdom should make sense. It is general and obvious advice. If it is not immediately obvious, it is rarely right.
When you hear something, ask:
If someone asks you something that you don’t know the answer to, be honest. By providing an answer that you think is correct but isn’t—you (and your employee) could end up in an even worse position, and you’ll quickly lose your team’s respect.
But don’t just say you don’t know. Tell ...
Seek feedback. What it's obvious to you might not be obvious to the others.
Show your message to other people and have them honestly say how clear it is to them.
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