When in B2B, Rise would “coach” players one-on-one, and had to convince them that sleep matters and that Rise solves that problem. They were doing this in small presentations of 10 minutes, that they were always refining. They’ve leveraged the learnings and tried emulating this in the app’s onboarding.

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From sleep devices for NFL athletes to a $500k ARR subscription app

subclub.co

If your content is good and you’re giving people information that’s relevant to them, fewer screens is not better. Even if it requires more friction, if you create more value for the user then you should do it.

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If you don’t have an obvious answer from your A/B test, it probably is not better and should not be rolled out. The exception is if you know that it’s something users want.

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