As you go through your day, various ideas pop into your head. If they’re solid, holding onto them doesn’t do you any good. Get them out of your head as soon as you can, for two reasons.

Have ideas, but don’t hold onto them

First, it’s a waste of head space to hold onto them. Toss your ideas into <a href="https://www.mickmel.com/whats-your-system-for-disposable-notes/">your disposable notes system</a>, and then ideally into your long-term <a href="https://www.mickmel.com/do-you-really-trust-your-system/">trusted</a> system. As David Allen says, “your mind is for having ideas, not holding them”. Record them, share them, use them.

Head space

Second, no one is going to steal your idea. It can be scary to share a great idea because you’re worried someone might take it, but that’s almost certainly not going to happen.

No one will steal it

If you have an idea that you think is the greatest idea the world has ever heard, chances are, so has someone else. The difference that makes the difference is if you can actually carry it out and put it into existence. Raise your hand if you’ve actually stopped what you are doing to create a new business from someone else’s idea. No? It’s because starting a business takes an enormous amount of time and resources. People don’t just drop what they’re doing to steal your idea, and even if they did – they won’t do it the same way you would.

Bringing a product to market takes a huge investment of time, energy and money. This means that if a person wanted to capitalize on your idea, they would need to stop current endeavors and refocus their life on this new task. It is highly unlikely that the person you are sharing your idea with would want to do that. Also the type of person that would completely change their life course on a whim, probably lacks the focus necessary for executing the idea in the first place.

Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.

Get your ideas out there. Share your viewpoints, share your goals, share your thoughts on that great product you’ve been dreaming of. Getting helpful feedback is crucial to developing any idea you have, whether it’s a business concept or a new widget you want to build, so take it out of your head and see where it goes.

As you go through your day, various ideas pop into your head. If they're solid, holding onto them doesn't do you any good. Get them out of your head as soon as you can, for two reasons: First, it's a waste of head space to hold onto them. Toss your…

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Personal Development

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Reading & Writing

problemsolving

Problem Solving

entrepreneurship

Entrepreneurship

business

Business

Have ideas, but don't hold onto them

How many of you have gone on a date? Quite a lot I assume. The key to impressing your date lies in the details. Right from grooming yourself to carrying yourself and doing the sweet little thingsSimilarly while building a product a strong relationship needs to be built from right when the user tries the product, when he purchases it and how he uses it and how he resolves his queries. This whole experience of the user is what we call the Product Experience.

Product Experience

Scrollify is a microlearning platform that believes that learning can be as easy and fun as checking your instagram feed. We are perfect for you if you want to learn complex topics in jargon free and simple english.

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Learn complex topics in simple english

The great Albert Einstein once said, “Learning is not a product of schooling but the lifelong attempt to acquire it.”This quote reinforces a maxim we should all live by: always be learning. Irrespective of how many years of social enterprise experience you may have, no matter how many social enterprise programs you’ve completed or how many social ventures you’ve founded, there will forever be something new to learn....Stop trying to read everything out there. There’s too much. And you’re too busy. Instead, here are the best articles for aspiring socents that you need to read:

11 Articles Every Social Entrepreneur Should Read

<a href="https://www.socialchangecentral.com/11-articles-every-social-entrepreneur-should-read/">The great Albert Einstein once said, “Learning is not a product of schooling but the lifelong attempt to acquire it.”</a>

Albert Einstein 

<a href="https://execed.economist.com/career-advice/industry-trends/why-social-entrepreneurs-are-taking-lead">Why Social Entrepreneurs Are Taking The Lead by Kate Rodriguez</a>The social entrepreneurship received a significant public boost in 2003 when a group of NGO heads was invited to the first-ever social entrepreneurs session at the World Economic Forum in Davos....The result is a new breed of socially-conscious business models and a rising demand for organisational leaders who can steer innovation along such lines.

Why Social Entrepreneurs Are Taking The Lead

11 Articles Every Social Entrepreneur Should Read - Social Change Central

Three lessons from Without Their Permission to help you bring your own internet startup to life:<ul><li>All startups have to solve a real problem, but it doesn’t have to be a well-known one.</li><li>The internet can amplify anything, so be careful what you put out.</li><li>We have to fight to keep the internet open and uncensored.</li></ul>

The Three Key Takeaways

<ul><li>Sixteen months after Alexis graduated from the University of Virginia, he sold Reddit to Condé Nast and became a millionaire.</li><li>Alexis founded a social enterprise (Breadpig), launched a travel search engine (Hipmunk), and has invested in more than sixty startups and advised hundreds more.</li><li>As an avid proponent in the fight for our open Internet, Alexis fought against two evil legislative bills – the Top Online Piracy Act (SOPA) and the PROTECT IP Act (PIPA). He continues to champion the fight for our online freedom.  </li></ul>

The Rockstar Author, Alexis Ohanian

<ul><li>The open Internet has levelled the playing field. If you have a connection and a laptop, you can build your ideas exponentially and share your work with the world.</li><li>The open Internet is not a magic wand, but as a technology, it has the potential to do tremendous things – to allow awesome people to reach their full potential.</li></ul>

The Open Internet

Most people starting a business (and engineers are especially prone to this, hence the term Engineer's Disease) do it in the following order:<ul><li>Build a product you think people will like.</li><li>Go out the door, wave it around and ask: “Who wants this?”</li></ul>And then they get sad when no one wants to buy this awesome thing they’ve spent months building. Here’s what people like Noah and Alexis say you should do instead: Talk to potential customers first, figure out what problems they already have and then build something that helps them solve those problems!

The Engineer's Disease: Starting Backwards

A father and son duo from Australia invented a way to get honey from their beehives without having to open it and tranquillize the bees. Thanks to their simple system the honey just flows out, literally on tap. 
Not a pretty common problem – yet <a href="https://www.indiegogo.com/projects/flow-hive-honey-on-tap-directly-from-your-beehive-environment--5#/">it managed to gather over $13 million on IndieGoGo</a>, a crowdfunding platform.

Get The Honey But Save the Bees!

Forget about billion-dollar markets or reaching 1 in 7 people on the planet, like Facebook (even they started with just college campuses). 
Focus on a problem that’s personal, close to you, and is unique to a small group of people, and you’ll do just fine.

A Problem Close To You

The internet can amplify anything overnight so be careful what you put out.In 2007, Greenpeace started a campaign to track a whale via satellite, to bring awareness to Japanese fishers still hunting these creatures and protest against an expedition set out to hunt down 50 whales. To engage their activists, Greenpeace held a poll to name the whale. When the poll ended up on Reddit somehow, the community ended up voting for a name 20,000 times – and it won by a landslide. Mr. Splashy Pants ended up generating so much media coverage, that the Japanese government ended up cancelling the hunt.

The Great Amplifier

<ul><li>We all carry ideas we are passionate about, voices that need to be heard and projects that need to spread. And since we have access to the Internet, we have no excuse not to take action.</li><li>This can be incredibly empowering to some and absolutely frightening to others.</li><li>In an online world that doesn’t require permission, why are some of us still waiting for it?</li></ul>

The Power Of The Open Internet

Whether you’re a solopreneur or you lead a growing team, if you want to make the world suck less, you need a kickass support team. Sure, they need to be competent and driven and quasi-entertaining (that’s a plus). But more importantly, they need to take pride in their work.Even if you end up never starting something of your own, the skills you learn in development are highly sought after these days.

Just Do It: Becoming A Solopreneur

The Language = Programming.  If you want to become The Maker, you might want to follow these 3 steps:1.) No more excuses, like… Programmers are kids, not 35+. I’m too old. And I’m not geeky enough to be a hacker. Do I need a snippet of JavaScript tattooed to my back first? 2.) Develop your arsenal of tools. If you truly want to operate without their permission, then you need to empower yourself. If you’re ready for a challenge, take advantage of the growing number of free tools and resources available to you:<ul><li>Codecademy</li><li>Code.org</li><li>Rails for Zombies.org</li><li>Dash</li></ul>

Become The Maker: Learn The Language

The digital revolution is forcing all of us to step up our game, BIG time. It forces us to develop skills that fall outside of our comfort zones. It forces us to stop apologizing for high standards and expectations. And it forces us to push ourselves, stop making excuses, and start making the world suck less.After all, the open Internet is a gift and an opportunity.

The Digital Revolution

The Power of the individual and the open internet

A WALL STREET JOURNAL BESTSELLER As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely stunning. In this book, Alexis will share his ideas, tips and even his own doodles about harnessing the power of the web for good, and along the way, he will share his philosophy with young entrepreneurs all over the globe. At 29, Ohanian has come to personify the dorm-room tech entrepreneur, changing the world without asking permission. Within a couple of years of graduating from the University of Virginia, Ohanian did just that, selling reddit for millions of dollars. He's gone on to start many other companies, like hipmunk and breadpig, all while representing Y Combinator and investing in over sixty other tech startups. WITHOUT THEIR PERMISSION is his personal guidebook as to how other aspiring entrepreneurs can follow in his footsteps.

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Technology & The Future

books

Books

artsandculture

Society, Arts & Culture

As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely stunning. In this book, Alexis will share his ideas, tips and even his own doodles about harnessing the power of the web for good, and along the way, he will share his philosophy with young entrepreneurs all over the globe. At 29, Ohanian has come to personify the dorm-room tech entrepreneur, changing the world without asking permission. Within a couple of years of graduating from the University of Virginia, Ohanian did just that, selling reddit for millions of dollars. He's gone on to start many other companies, like hipmunk and breadpig, all while representing Y Combinator and investing in over sixty other tech startups. Without Their Permission is his personal guidebook as to how other aspiring entrepreneurs can follow in his footsteps.

Alexis Ohanian

Without Their Permission

You need to identify what matters the most to you to put a strategy together that fits your level of commitment and vision.
<ul>
<li>Making a plan and committing to it will unleash all the energy and discipline you’ll ever need.</li>
<li>If you’re looking to disrupt an industry, you’d better be armed with the right story, right team, right data, and right strategies.</li>
<li>When you’re working on something you deeply care about, you will find the enthusiasm to make life a great adventure.</li>
</ul>

Know What You Want

You can break down Drive into four categories:
<ul>
<li>Advancement. Wanting to reach the next goal (promotion, deadline, or task)</li>
<li>Individuality. Having the lifestyle you desire and the security to do so</li>
<li>Madness. Competing against others and proving you are the best at what you do</li>
<li>Purpose. Self-actualization and having a positive impact on others.</li>
</ul>
You can have more than one type driving you. However, a driver can stop to work in your favor.

Your Drive

People often feel lost after a big deadline because their driver is suddenly gone.To solve this, you need to dive deeper into your Purpose.Define your purpose by asking:<ul><li>How do you want to be remembered?</li><li>How do you want to make an impact on other people’s lives?</li><li>What does the greatest version of yourself look like?</li></ul>

Running Out Of Your Drive

Rather than competing in games where you’re an underdog, find unexplored new markets in which you can win.Examine both your unique skill set and the competitive landscape to find your “Blue Ocean”.Process the competitive landscape by asking:<ul><li>Is this a place where you believe you can do well, given who your competition is?</li><li>Do you possess the necessary resources to compete?</li><li>Do you need to acquire specific resources before you can compete?</li><li>Have you educated yourself about the competition?</li><li>Is there some additional benefit your competitor has that you can’t beat, no matter what you do?</li></ul>

Your Own Blue Ocean

Don’t complain that the game is rigged. Instead, find a game in which you have a differential advantage.

Before you act on a problem, you must first “process” what’s happening. The key to success at all levels of business is to know how to process issues:Optimal processing is:<ul><li>The ability to make effective decisions based on access to information at hand with the highest odds in your favor</li><li>Subjecting every difficult choice, problem, or opportunity you face to a rigorous mental analysis</li><li>Playing out strategies, seeing the hidden consequences, and sequencing a series of moves to permanently solve problems</li></ul>But to be great at processing problems, you need to take responsibility whenever you can.

Master The Ability To Reason: The Power Of Processing Issues

<ul><li>Ask lots of questions. Having more data leads to making better assumptions</li><li>Don’t care about being right or wrong. Be only interested only in the truth.</li><li>Don’t make excuses. Wasting time and effort on why things went wrong is not productive</li><li>Embrace challenges</li><li>Be curious. You can’t solve problems without knowledge</li><li>Prevent more problems than you solve. Spot yellow flags before they turn red</li><li>Learn to negotiate</li><li>Focus on permanently solving a problem. Don’t put band-aids on problems</li></ul>

Eight traits to become a great processor

Instead of reacting emotionally to problems, use the Investment Time Return (ITR) formula to reach an objective conclusion.Investment Time Return formula:<ul><li>Investment. How much will it cost or save</li><li>Time. How much time will it take or save</li><li>Return. Return on the money and time involved in the decision</li></ul>

Investment Time Return (ITR) 

<ul><li>Find at least 3 alternative solutions to a given problem. The more choices you have, the better are your decisions</li><li>Determine the money investment of each solution</li><li>Determine the time investment of each solution. Is it a 3-month project or a 6-month project?</li><li>Calculate the return for each solution. What are the impacts on your revenue and cost?</li><li>Figure out the breakeven point of each project</li></ul>Make a list of the blind spots or things that could go wrong with each decision. If you only think about what could go right, you will overlook the downside.

Decide Using Investment Time Return (ITR) 

Problems might be different, but the way you process them should not.You need to give structure to your decision-making.The ability to solve problems well is the ability to take a complex issue you’re facing and break it down into a step-by-step formula that helps you identify the root of the problem.Three parts to Solve for X:<ul><li>Investigate. Find out the real causes of the issue, the impact of the problem, and how urgent it is</li><li>Solve. List out possible solutions and their consequences</li><li>Implement. Who will be responsible for the project and how it will change future situations</li></ul>

Solving For X

Working effectively with others will mean the difference between enjoying the process and desperately seeking a day job while hiding under your desk.Instead of being selfish and looking to see what you could take from others, focus on what you could give them. You need to define:<ul><li>What benefits are you currently offering to others? </li><li>In what way do people improve by associating with you?</li><li>How many lives have you changed positively in the past year?</li></ul>Think about who you need to help you to achieve your long-term objectives. Take care of them, and they’ll back you up.

Master Building The Right Team: Fundamentals

The less your business depends on you, the more valuable it is.

As your company grows, you will constantly replace yourself with others.Alongside the growth, you also need to create a contingency plan to replace any important position.If you have a plan in place for how to replace every key member of your team, you can handle an unexpected exit without missing a beat. Plus you’ll sleep better at night, knowing your next several moves are already planned out.

Replacing Yourself: The Game Plan

List your tasks and skills. Make a list of all your tasks and skills and determine which ones you are good and bad at.Identify who’s seasonal and who’s not. Identify who is there to fill a six-year role and who a six-month roleKnow the different languages spoken by your sales, support, technical, and executive teams.Identify who can maintain the company culture.  Know your company’s practices and procedures. Write down each department’s practices and procedures to help transfer skillsDevelop leaders to help spread the right mindset

Six Ways for Replacement and Skill Transfer

Ways you give and receive love into 5 categories:<ul><li>Quality Time. One-on-one time of undivided attention</li><li>Words of Affirmation. Appreciate the effort verbally</li><li>Gifts. Offer something to symbolize your appreciation</li><li>Acts of Service. Be at their disposal when they need you</li><li>Physical Touch. Non-verbal use of body language and touch to show appreciation</li></ul>Show people that you take the time and care needed to understand what they want.

Learn Each Individual’s Love Language

<ul><li>Don’t be afraid to call them out when they don’t keep their word. </li><li>Ask why they broke their promise. Get a specific answer.</li><li>Make specific quantitative statements, not blanket qualitative ones. Give them specific challenges to meet that can be measured and have deadlines.</li><li>Provide clear metrics and incentives. Let them know what they will get for hitting (or missing) their metrics.</li><li>Coach people through their workflow. Help them improve how they work.</li><li>Know the role each person plays on the team.  </li><li>Finish with heart and empathy.</li></ul>

Master Strategy To Scale: Make People Accountable For Growth

Seven-step system to compress time frames and increase speed:<ul><li>Choose a process. One of the best ways to identify a potential business is to find a flawed process that you can improve upon</li><li>List the steps of the process</li><li>Remove a step. How would the process function without that step? If the process is not affected, take it out</li><li>Minimize the steps. Take the remaining steps and condense their time frame</li><li>Beta test the new process. Find a subset of customers to test and see how the new process functions</li><li>Adapt the process. Based on the results of your beta test, adjust your process</li><li>Repeat.</li></ul>

Increase Your Speed

<ul><li>Know your weaknesses. Knowing your weaknesses will enable you to pivot when taking on your Goliath</li><li>Know Goliath’s weaknesses.</li><li>Master three things you do better.</li><li>Don’t try to be Goliath.  Don’t copy</li><li>Specialize. Goliaths tend to generalize in order to spread their influence and power. </li><li>When you’re small, make yourself appear bigger. </li><li>Keep a low profile initially.</li><li>Move quickly. </li><li>Partner with competitors that share an enemy.</li><li>Study history. Prepare by learning from historical events</li><li>Let other competitors wear your opponents down. Save your resources whenever you can</li><li>Don’t disclose your strategy. </li></ul>

Master Power Plays: Beat Goliaths

A simple rule of business is that in order to get, you have to give. Most amateurs are experts at making demands. What they fail to do is offer value first. When you put yourself into the other party’s shoes and lead with how they will win and make money, it will be natural for them to give you what you want.

Closing Thoughts

Your Next Five Moves explores how you can improve your business and your life by learning how to strategize.

From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals. Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. You will gain: CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.

strategy

Strategy

creativity

Creativity

From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals. Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. You will gain: CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.

Patrick Bet-David immigrated to America at twelve years old, when his parents fled Iran as refugees during the Iranian Revolution. After high school, Patrick joined the U.S. military and served in the 101st Airborne before starting a business career in the financial services industry. At age 30, he founded PHP Agency, an insurance marketing organization with 66 agents. He grew the firm to 40,000 agents before making a multi-nine-figure exit. A serial entrepreneur, Bet-David founded Valuetainment, which became the #1 YouTube channel on entrepreneurship with nearly a billion views, and expanded into a media production company, Bet-David Consulting Group. He hosts a weekly podcast called PBD Podcast, the #1 business podcast on Spotify. He lives in South Florida with his wife and four children.

Patrick Bet-David

Your Next Five Moves

Your Next Five Moves: Master the Art of Business Strategy

"Vsi imamo velik potencial in talent, toda tisto, kar nas ovira pri napredovanju, je samo dvom vase"

Prevec nas je strah lol... Samo cesa?... Samega sebe haha?

Although we have been successful in our careers, they have not turned out quite as we expected. We both have changed positions several times-for all the right reasons-but there are no pension plans vesting on our behalf. Our retirement funds are growing only through our individual contributions. Michael and I have a wonderful marriage with three great children. As I write this, two are in college and one is just beginning high school. We have spent a fortune making sure our children have received the best education available. One day in 1996, one of my children came home disillusioned with school. He was bored and tired of studying. “Why should I put time into studying subjects I will never use in real life?” he protested. Without thinking, I responded, “Because if you don't get good grades, you won't get into college.” “Regardless of whether I go to college,” he replied, “I'm going to be rich.”

Kiyosaki is best known for his book Rich Dad, Poor Dad, the #1 New York Times bestseller. Kiyosaki followed with Rich Dad's CASHFLOW Quadrant and Rich Dad's Guide to Investing.

Robert T. Kiyosaki

Rich Dad, Poor Dad

Invent a thing worth making, with a story worth telling, and a contribution worth talking about.The second step is to design and build it in a way that a few people will particularly benefit from and care about.Tell a story that matches the built-in narrative and dreams of that tiny group of people, the smallest viable market.Spread the word.Show up –regularly, consistently, and generously, for years and years – to organize and lead and build confidence in the change you seek to make.

Marketing in five steps 

Creative people can change the world.You cannot change everyone.Change is best made with intent.Human beings tell themselves stories.We can group people into stereotyped groups that often (not always) tell themselves similar stories.

Things marketers know  

Connect us to our purpose and vision for our career or business.Allow us to celebrate our strengths by remembering how we got from there to here.Deepen our understanding of our unique value and what differentiates us in the marketplace.Reinforce our core valuesHelp us to act in alignment and make value-based decisions.Encourage us to respond to customers instead of react to the marketplace.Attract customers who want to support businesses that reflect or represent their values.Build brand loyalty and give customers a story to tell.Attract the kind of like-minded employees we want.

Good stories:  

Status is always relative.Status is in the eyes of the beholder.Status attended to is the status that matters.Status has inertiaStatus is learnedShame is the status killer

Six things about status  

Dominion is a vertical experience, above or below.Affiliation is a horizontal one: Who's standing next to me?

Dominion vs. Affiliation  

Tactics are easy to understand because we can list them. You use a tactic or you don't.Strategy is more amorphous. It's the umbrella over your tactics, the work the tactics seek to support.If you tell your competition your tactics, they'll steal them and it will cost you. But if you tell them your strategy, it won't matter. Because they don't have the guts or the persistence to turn your strategy into their strategy.

Tactics vs. Strategy  

Direct marketing is action oriented. And it has to be measured.Brand marketing is culturally oriented. And it can't be measured.

Direct Marketing vs. Brand Marketing  

Make sure the right people is attracted to itMake sure the promise that brought them in aligns with where you hope they will goRemove steps so that fewer decisions are requiredSupport those you're engaging with, reinforcing their dreams and ameliorating their fears as you go.Hand those who have successfully engaged in the funnel a megaphone, a tool they can use to tell the others. People like us do things like this.

How to fix your funnel 

Marketing 101 coming from the expert: Seth Godin

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

marketingandsales

Marketing & Sales

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketingto Purple Cowto Tribesto The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

Seth Godin is a bestselling author, entrepreneur and agent of change.Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.

Seth Godin

This is Marketing

This Is Marketing

The most common error of a smart engineer is to optimise the thing that should not exist.

Elon Musk talks about this 5 Engineering Principles during an amazing interview series at Starbase Texas. In this article I apply these principles to Software Development and share personal examples.

productivity

Productivity

computerscience

Computer Science

product

Product & Design

Elon's 5 Engineering Principles - Software Development Edition

The film industry did not offer a very rosy view of the business world in 2021. Dominated by streaming giants and independent studios, the year in movies had a wealth of poignant stories about financial distress in a range of cultures and locations. There was a mass of gig economy workers struggling professionally and financially. A daughter helping to keep her deaf parents' fishing business from collapsing. An Albanian widow in Kosovo working to start a small business amid civil unrest. Inspirational and tragic alike, each film has a lesson to offer for entrepreneurs.

The 8 Best Movies of the Year for Entrepreneurs

This high-octane thriller tells the true story of how Ross Ulbricht created his infamous dark web-based "Amazon-for-drugs," which amassed more than $1 billion in sales before being taken down by the DEA.
It's an instructive parable about the dangers of unfettered e-commerce.

Silk Road

The epic documentary about how WeWork's frathouse-like office culture, unrealistic expectations, and cartoonish overspending caused the co-working business's IPO and its utopian vision to unravel in just six weeks. 
Along the way, co-founder Adam Neumann demonstrates some excellent examples of how not to lead an organization.

WeWork: Or the Making and Breaking of a $47 Billion Unicorn

Ruby, a Child Of Deaf Adults (CODA), spends every morning before school working on the family's struggling commercial fishing boat in Gloucester, Massachusetts. 
Embroiled in the local fishing industry's fight with authorities, Ruby must choose between her family obligations and her dream of pursuing a music career. A critical darling, CODA is a touching story of learning how to communicate and the challenges of running a family business.

CODA

The Gig Is Up explores the human costs of the $5 trillion gig economy. 
Told through the lives of people working for Uber, Deliveroo, and other companies, the documentary offers an alternative view of the much-hyped transformation of the global workforce.

The Gig Is Up

El Buen Patrón is the thrilling Spanish-language story of the owner of an industrial scales manufacturing business (Javier Bardem) who works tirelessly to pacify his disaffected staff before a visit from an awards committee. 
Satirical and witty, the film is focused on what happens when supervisors cross boundaries into employees' personal lives.

El Buen Patrón (The Good Boss)

This Albanian-language darling of the Sundance film festival tells the story of a widow in Kosovo starting a business selling honey and ajvar (a traditional relish made from red bell peppers) to provide for her two children, in the face of overwhelming grief and a repressive patriarchal society.

Hive

Transforming a niche (and often dangerous) hobby into a globally recognized sport takes an entrepreneurial vision. 
The late Jake Burton Carpenter did just that for snowboarding. By tenaciously pulling together sponsors, ski resorts, and major athletes, Carpenter launched his business--and ultimately a worldwide phenomenon.

Dear Rider

Produced by and starring The Evil Dead's Bruce Campbell, this horror-comedy film pits an unmotivated team of toy store employees against a horde of bloodthirsty, parasite-infected shoppers on Black Friday. 
It's a gory--but apt--satire of what life is like on the front lines of the retail industry during the Covid pandemic. Fittingly, Black Friday will premiere on Black Friday, November 26.

Black Friday

From 'WeWork' to 'El Buen Patrón', this year's film lineup is jam-packed with stories of workplace disasters and financial woe. Here are eight 2021 movies every business owner should see, listed in order of release date.

From 'WeWork' to 'El Buen Patrón', this year's film lineup is jam-packed with stories of workplace disasters and financial woe.

motivationandinspiration

Motivation & Inspiration

movies

Movies & Shows

The network effect in marketing is where an increase of users or people change the increased value proposition of the service or good. For example, as Instagram Reels, inspired by TikTok's idea of short-form entertainment content, grew in popularity, so the value of Instagram to share content and communicate new ideas increased. However, it can also create a false reality of effective customer relationship management.

The network effect

Media reports state that 80% of B2B buying decisions were based on direct and indirect communication. Only 20% were based on pricing and other logistics. In business, it's about building relationships. Yet entrepreneurs who get involved in social media marketing often forget to retain their business relationships in the real world efficiently. Millennials still prefer communication outside of your Instagram or LinkedIn story updates.

How the Network Effect impacts your business operations

Call, message or have an in-person meeting with your existing clientele. Ask them if they need assistance. Show interest in them. A chat can have a more profound effect than saying hello through your social media stories.

Reach out to your existing customers

Webinars are popular and have become the new normal.  Go to various meet and greet events in your city to network with people and use these events to reshape your existing clientele.

Show up to various networking events

If you had an interesting conversation at a networking event, send a follow-up message. Show them that you are really interested in having another discussion with them and ensure that you can add value.

Follow up with new connections

Add a personal touch to most of your social media content. Reflect your values, beliefs and mission to your community with your LinkedIn, Facebook and Instagram profile.

Make your social media reflect your brand

Have a real interest in what your customers are saying. Listening can build closer relationships with your networks. Talking regularly to your customers can create a voice effect. Your customers will be able to hear your voice when they read your social media profiles.

Listen to your customers

Grow your  CRM with and without social media.

How do you build a strong CRM with and without social media?

career

Career

Is the Network Effect Impacting Your Efficiency as an Entrepreneur?

Find 100+ Facts about Entrepreneurship - Curated from inspiring sources like Books, Podcasts & Articles - Genuine Insights from like-minded Users like You!