Entrepreneurship - Page 54
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The key to that kind of statement is that new potential customers can put themselves in the shoes of your past customers. Knowing that you are “great” is fine, but knowing that you can solve the specific problem that they’re struggling with is gold.
Who in their right mind would want to read a book about quitting? Why would anyone want to read a book about quitting? Well, here’s why.
Either approach can be very powerful, but the best move is to combine them both. If you can show people that you understand their problems and you can show them what the future could look like, that’s a pretty compelling story.
As a business owner, I only want to see 5-star reviews for our company. On the other hand, I absolutely understand the logic behind what Google is saying. When I’m looking at products on Amazon, I’m immediately suspicious of anything that is 100% 5-star reviews.
The organization can be confusing. While this manual takes the reader sequentially through the necessary tasks of starting up the startup.
serving customers should not be at the cost of losing your top talent...
Category creation is an important strategy in modern marketing. It is an innovative business strategy that will create a unique company, an unrivaled product, and an entirely new market space at the same time.
Austin Kleon's 'Show Your Work!' changed the way I documented my process and shared something small every day to my audience as a content creator in the early stages.
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