AM or CSM: What’s the Difference? - Deepstash

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AM or CSM: What’s the Difference?

ashleyhgillespie.medium.com

“What is the difference between an account manager and a customer success manager?” or “Why are they different?” or “What is is that you do again?”

I might not need to continue grooming my customer success career! Lots of companies use these terms interchangeably, and some...

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While both AMs and CSMs are both customer-facing roles, they are typically striving towards different goals and KPIs. 

An account manager is usually more sales-focused and working with clients on expanding their contract, cross-selling complementary product offerings, or working throug...

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In support of striving towards different goals, a CSM and AM will most likely approach various conversations differently. A CSM will be more focused on team adoption, technical details, and perhaps where things have gone wrong, or the client requires more support. These circumstances typically bu...

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I think the sweet spot is where you can find a candidate that can perform all of these duties well. Being able to grasp the technical, while finesse on the business side, can make you a particularly strong contributor regardless of the title on your LinkedIn. I have carried both titles and would ...

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