How Senior Marketers Set Their Budgets - Deepstash
How Senior Marketers Set Their Budgets

How Senior Marketers Set Their Budgets

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Creating a Yearly Budget

Creating a Yearly Budget

This is the most common approach that senior marketers take for setting their marketing budget that is based on the previous year's expenses.

A survey reported that 41% of their respondents base their yearly budget the previous year's expenses and then adjusted during the year if needed. 


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Other common approaches

Include (based from the CMO survey):

  • Building the budget from scratch every year based on new needs and objectives - 28%
  • Setting the budget as a percentage of projected revenue - 21%
  • Resetting the budget every month/quarter depending on what's needed to meet the objectives - 10% 


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