How Senior Marketers Set Their Budgets - Deepstash
Creating a Yearly Budget

This is the most common approach that senior marketers take for setting their marketing budget that is based on the previous year's expenses.

A survey reported that 41% of their respondents b...

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How Senior Marketers Set Their Budgets

marketingprofs.com

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Include (based from the CMO survey):

  • Building the budget from scratch every year based on new needs and objectives - 28%
  • Setting the budget as a percentage of projected revenue -...

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