This is the most common approach that senior marketers take for setting their marketing budget that is based on the previous year's expenses. A survey reported that 41% of their respondents base their yearly budget the previous year's expenses and then adjusted during the year if needed.

Creating a Yearly Budget

Include (based from the CMO survey):<ul><li>Building the budget from scratch every year based on new needs and objectives - 28%</li><li>Setting the budget as a percentage of projected revenue - 21%</li><li>Resetting the budget every month/quarter depending on what's needed to meet the objectives - 10% </li></ul>

Other common approaches

The most common approach that senior marketers take for setting their marketing budget is to create a yearly budget based on the previous year's expenses, <a href="https://cmosurvey.org/results/" dir="ltr">according to</a> recent research from <a href="https://cmosurvey.org/" dir="ltr">The CMO Survey</a>.<a href="https://cmosurvey.org/results/" dir="ltr">The report</a> was based on data from a survey conducted in August 2021 among 2,791 senior marketers (94% of respondents are VP-level or above).Some 41% of respondents say their marketing budget is set on a yearly basis based on the previous year’s expenses, and then adjusted during the year, if needed.Other common approaches include building the budget from scratch every year based on new needs and objectives (28% of senior marketers say they take this approach), setting the budget as a percentage of projected revenue (21%), and revisiting and, if necessary, resetting the budget every month or quarter depending on what is needed to meet objectives (10%).<img alt="" src="https://i.marketingprofs.com/assets/images/daily-data-point/131021-cmo-breakdown.jpg" width="790" height="442"><img src="https://www.marketingprofs.com/assets/images/site/signup_text_blur.jpg" alt="Sign up for free to read the full article." title="Sign up for free to read the full article." width="755" height="186"><a href="https://www.marketingprofs.com/login/join?source=/charts/2021/45913/how-senior-marketers-set-their-budgets&amp;adref=rdblkcnt45913" rel="nofollow" dir="ltr">
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The most common approach marketers take for setting their marketing budget is to create a yearly budget based on the previous year's expenses. See the research.

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The most common approach that senior marketers take for setting their marketing budget is to create a yearly budget based on the previous year's expenses, <a dir="ltr" href="https://cmosurvey.org/results/">according to </a>recent research from <a dir="ltr" href="https://cmosurvey.org/">The CMO Survey </a>.

<a dir="ltr" href="https://cmosurvey.org/results/">The report </a>was based on data from a survey conducted in August 2021 among 2,791 senior marketers (94% of respondents are VP-level or above).

Some 41% of respondents say their marketing budget is set on a yearly basis based on the previous year’s expenses, and then adjusted during the year, if needed.

Other common approaches include building the budget from scratch every year based on new needs and objectives (28% of senior marketers say they take this approach), setting the budget as a percentage of projected revenue (21%), and revisiting and, if necessary, resetting the budget every month or quarter depending on what is needed to meet objectives (10%).

<a dir="ltr" href="https://www.marketingprofs.com/login/join?source=/charts/2021/45913/how-senior-marketers-set-their-budgets&amp;adref=rdblkcnt45913" rel="nofollow"> </a>Continue reading "How Senior Marketers Set Their Budgets" ...

How Senior Marketers Set Their Budgets

Creating a Yearly Budget

Other common approaches

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