Creating Great Choices - Deepstash

Traditional decision making often follows these stages to get to a single choice or answer:

  • We consider a number of choices, discussing the pros and cons of each choice or option.

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Better Decision Making

Creating Great Choices

Creating Great Choices

by Jennifer Riel, Roger L. Martin

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In “Creating Great Choices”, the authors outline four critical steps as part of the process for Integrative Thinking:

  • Articulate the models – Understand the problem and opposing models m...

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First, you define the problem you face. For example, through a problem statement you can figure out what the problem is and whether it’s worth solving. 

The next step is to sketch two opposin...

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Here you actively encourage the tension that comes from looking at the two opposing models together, through a series of exploratory questions:

  • Ask yourself how the models are similar an...

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The next step is to try and integrate them into a “new, superior answer”.

There are three guiding questions that you can use to come up with a new, integrated solution:

  • How might ...

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The final step in the integrative process is to test your prototype solutions in order to discard or improve them. This can be done by sharing your ideas with (target) customers.

At its core,...

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