Learn more about writing with this collection
The value of hard work and persistence
How to stay focused on long-term goals
How to learn from failures and setbacks
Copywriting has to be done according to a formula, a proven sequential outline like AIDA:
ATTENTION, INTEREST, DESIRE, ACTION.
Your manuscript should:
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When it comes to accomplishing things, most people fail to even try. There is no benefit in dealing with people who have nothing but negative things to say.
Sometimes there is no use wasting time and energy fighting established beliefs by arguing, and it is better to just silently go about proving or accomplishing your goal.
When most people tell others of any plan to make money, they are met with instant negativity. Once you set out to actually do something which may elevate your status, many people will tell you it can’t be done, or simply isn't worth it.
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If you and I both owned a hamburger stand and we were in a contest to see who would sell the most hamburgers, what advantages would you most like to have on your side?
A) Superior meat to make your hamburgers
B) A street corner location with high foot traffic
C) The ability to offer the lowest prices
Answer: NONE OF THE ABOVE!
The best advantage of all is a STARVING CROWD.
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The best list of all is your own customer list.
Nothing will add to your bottom line as fast as selling something new to your existing customers and sourcing new prospects.
Characteristics of “Hot” Lists
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When you get stuck or emotionally jammed up one of the ways to get yourself unclogged and flowing again is just to keep moving. Run. Walk. Jog. Write. Do the dishes.
Write from start to finish in one sitting so your different moods on different days don’t seep into your copy and make it disjointed.
After the initial copy dump where I pound out all my thoughts for a sales letter on a keyboard, I re-read whatever I wrote and apply the “so what” test.
In your attempts to stand out, try and fight any urge to sound like a cliché and use phrases that a reader could finish on their own.
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When a person first looks at something you have written it should be something that looks inviting to read.
This means wide margins, a certain amount of white space, double spacing between paragraphs, short words, short sentences, short paragraphs and an attractive, inviting layout.
Whenever you write an ad it should look, in so far as possible, exactly like a rave review written by a reporter.
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A Beautiful collection of copywriting, marketing and life advice taken from letters written from prison.
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