Work is showing up at the appointed time, whether or not you feel like it. Work is creating value on demand, and work (for the artist) means putting all of it (or most of it) on the line. And free?
It makes sense to work for free when you think you’ll be able to turn that platform/situation into positive change, into increased trust, into something that moves you forward. The more generous you are with your ideas, and the more they spread, the more likely it is your perceived value goes up.
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