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Producing better products
When good engineers suffer from lousy management, they may do all this exciting stuff that makes sense on a micro level, but on a macro level, they make no sense. As a result, these things often get thrown out.
Focusing is not about saying yes to every great idea. Focusing is about saying no. The result of that type of focus is some really great products where the total is greater than the sum of the parts.
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People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying ‘no’ to 1,000 things.
STEVE JOBS
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