Amitay Gilboa's Key Ideas from Made to Stick
by Chip Heath, Dan Heath
Ideas, facts & insights covering these topics:
3 ideas
·23 reads
1
Explore the World's Best Ideas
Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.
Booh!
Sticky ideas are unexpected! But how can you describe your idea in a surprising way? Let's see:
6
8 reads
Break the Expectation
GET THEM OUT OF THE AUTOPILOT
Here we have a simple family eating dinner, compare how sticky is this idea "simple family eating a healthy dinner" to "simple family eating dinner made out of cockroaches, which turned up to be extremely healthy"
When you see this image, you immediately assume the food is made out of regular ingredients, by telling you it is made out of cockroaches, you were surprised and your mind stopped acting on autopilot and that made the cockroach dinner much more sticky.
6
7 reads
Plant Questions
At the beginning of your article or lecture, plant interesting questions, by that, you make people much more interested in your presentation because they want to resolve the question you planted.
If the answer to the question you planted will be unexpected and reasonable, creating an "aha" moment, your idea will stay in peoples' minds.
6
8 reads
IDEAS CURATED BY
CURATOR'S NOTE
An unexpected idea makes for a sticky idea
“
Curious about different takes? Check out our Made to Stick Summary book page to explore multiple unique summaries written by Deepstash users.
Amitay Gilboa's ideas are part of this journey:
Learn more about books with this collection
Seeking support from others
Identifying the symptoms of burnout
Learning to say no
Related collections
Different Perspectives Curated by Others from Made to Stick
Curious about different takes? Check out our book page to explore multiple unique summaries written by Deepstash curators:
8 ideas
Eric Bright's Key Ideas from Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath
4 ideas
Discover Key Ideas from Books on Similar Topics
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates