Amitay Gilboa's Key Ideas from Made to Stick
by Chip Heath, Dan Heath
Ideas, facts & insights covering these topics:
3 ideas
·32 reads
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Sticky ideas are unexpected! But how can you describe your idea in a surprising way? Let's see:
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Break the Expectation
GET THEM OUT OF THE AUTOPILOT
Here we have a simple family eating dinner, compare how sticky is this idea "simple family eating a healthy dinner" to "simple family eating dinner made out of cockroaches, which turned up to be extremely healthy"
When you see this image, you immediately assume the food is made out of regular ingredients, by telling you it is made out of cockroaches, you were surprised and your mind stopped acting on autopilot and that made the cockroach dinner much more sticky.
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Plant Questions
At the beginning of your article or lecture, plant interesting questions, by that, you make people much more interested in your presentation because they want to resolve the question you planted.
If the answer to the question you planted will be unexpected and reasonable, creating an "aha" moment, your idea will stay in peoples' minds.
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IDEAS CURATED BY
CURATOR'S NOTE
An unexpected idea makes for a sticky idea
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Curious about different takes? Check out our Made to Stick Summary book page to explore multiple unique summaries written by Deepstash users.
Amitay Gilboa's ideas are part of this journey:
Learn more about books with this collection
Seeking support from others
Identifying the symptoms of burnout
Learning to say no
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