Made to Stick - Deepstash

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Booh!

Booh!

Sticky ideas are unexpected! But how can you describe your idea in a surprising way? Let's see: 

6

8 reads

Break the Expectation

Break the Expectation

GET THEM OUT OF THE AUTOPILOT

Here we have a simple family eating dinner, compare how sticky is this idea "simple family eating a healthy dinner" to "simple family eating dinner made out of cockroaches, which turned up to be extremely healthy" 

When you see this image, you immediately assume the food is made out of regular ingredients, by telling you it is made out of cockroaches, you were surprised and your mind stopped acting on autopilot and that made the cockroach dinner much more sticky. 

6

7 reads

Plant Questions

Plant Questions

At the beginning of your article or lecture, plant interesting questions, by that, you make people much more interested in your presentation because they want to resolve the question you planted. 

If the answer to the question you planted will be unexpected and reasonable, creating an "aha" moment, your idea will stay in peoples' minds. 

6

8 reads

IDEAS CURATED BY

CURATOR'S NOTE

An unexpected idea makes for a sticky idea

Curious about different takes? Check out our Made to Stick Summary book page to explore multiple unique summaries written by Deepstash users.

Amitay Gilboa's ideas are part of this journey:

How To Recover From Burnout

Learn more about books with this collection

Seeking support from others

Identifying the symptoms of burnout

Learning to say no

Related collections

Different Perspectives Curated by Others from Made to Stick

Curious about different takes? Check out our book page to explore multiple unique summaries written by Deepstash curators:

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