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Most people think that building better habits or changing your actions is all about willpower or motivation. But your environment has an incredible ability to shape your behavior.
Nowhere is this more true than with food.
At the store, only go for the “outer ring” , where the healthy food usually lives: fruits, vegetables, lean meats, eggs, etc. These are items that grew or lived outdoors. That’s what you should eat.
The aisles are where all of the boxed and processed stuff is placed.
“I don’t” is experienced as a choice, so it feels empowering. “I can’t” isn’t a choice, is a restriction.
In other words, the phrase "I don't" is a psychologically empowering way to say no, while the phrase "I can't" is a psychologically draining way to say no.
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It doesn’t mean giving in to every craving; it means getting rid of the idea of “giving in” to “bad foods” altogether. Eat that Oreo when you want it, without any negative emotion attached, and you won’t feel like you need to eat the whole bag.
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Because the word “moderation” is vague and that makes it a friendly, big-tent kind of concept: however much you eat, you can find a way of convincing yourself that you eat in moderation.
...for sticking to healthy diets easier.
Nutritionists mean by moderation small portions, especially when talking about food that we should not eat. This means that eating a little bit of bad food doesn't have to ruin your diet or make you feel guilty and give up.
Junk food companies love the concept of “moderation”.
Some of them (e.g. the Sugar Association, Snack Food, and Grocery Manufacturers Associations, with members as Coca-Cola and Hershey), adopted the motto: “All foods fit in a balanced diet", to give the illusion that your diet is not unhealthy if it includes their foods.