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It seems pretty logical, and it is, but when someone is moving their mouse around their computer screen, their eyes tend to follow. A paper out of Carnegie Mellon University studied this to determine exactly how much a person’s eyes match...
84% of the times that a region was visited by a mouse cursor, it was also visited by (users’) eye gaze. In addition, 88% of regions that were not gazed by the eye were also not visited by a mouse cursor.
Tracking user’s eye movements is essentially impossible without special equipment and testing, but if you can capture their mouse and show that it matches their eyes pretty closely, you have some rather solid data.
If you want to know exactly how people are using your website, you can run f...
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Google search result pages are becoming more diverse and even interactive. How much control do writers and content creators have over how their content is represented in search? As it turns out, they do have quite a few options when it comes to optimizing their search snippets!
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