Evita 's Key Ideas from How to Master the Art of Selling
by Tom Hopkins

Knowing how to learn fast is the key to rapid personal growth and quick sales success!

1. Impact ->the more you’re interested in a topic the more easily you remember details about it!
2. Repetition -> Repeating anything often enough and it will start to become you!!
3. Utilisation -> Use them or loose them!
4. Internalisation -> Don’t stop! Reinforce your learning , preserve your hard-won skills, enhance your knowledge!!

Selling Champions have….

1. a memorable appearance!
2. They’re proud, not only of what they do for a living - helping others - but also of their companies, their products, and the service they provide!
3. They practise being more and more confident so that people are moved by their belief!
4. Top people close warmly!
5. Champions believe in themselves and act with assurance!
6. Champions want to get rich!
7. They have a burning desire to achieve!
8. They learn why they fear!
9. Champions are exited about life! They have a superior performance regardless the situation! They bring their own sunshine!

10.Champions really care about their clients!

11.Champions don’t take rejection personally.

12.They all believe in continuing education! They study technique and learn new skills!

1. You can accept the level of prosperity that you have or you exerting extra effort to get more!
2. Focus on the specific things that you want. Make agreement with yourself: If I do this, I get that.
3. Take it in steps. The essential element is faith in yourself!

• Humans can receive a stimulus, pause to consider what their best response will be, and then respond.
• In selling, the pause is essential! If you respond to quickly clients may get the feeling that you’ve answered this questions many times
• As anything you choice to do, you’ll be as good as the practise, drill, and rehearsal you go through before you actually perform the action!
• Champions like to make money. So they don’t wing it — they prepare. Intensively!
• They enjoy finding new objections anytime — except they’re with customers
• Champions find new objections and develop their best responses to them

• The function of the professional salesperson is to know what a prospect might ask or object to, what information and responses will best meet the expected question and objections!
• You learned exactly what they would say and what you should say!
• Prepare professionally and you’ll earn a professional’s income!