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We’ve all experienced it: a sense of frustration when you’re accountable for delivering value without having any authority over the people that are critical to delivering that value. Whether it’s stakeholders, customers, developers, designers, there’s only so much we can do to influence and create the level of buy-in or cooperation required to create successful products.
In Influence without Authority, the authors explore ways in which we can influence others without having authority over them.
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The IWA model outlines the concept of Influence without Authority.
It highlights the key components:
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Currencies are what people value. But it is also possible to think of negative currencies, things that people do not value and wish to avoid:
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