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by Allan R. Cohen, David L. Bradford
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We’ve all experienced it: a sense of frustration when you’re accountable for delivering value without having any authority over the people that are critical to delivering that value. Whether it’s stakeholders, customers, developers, designers, there’s only so much we can do to influence and creat...
The IWA model outlines the concept of Influence without Authority.
It highlights the key components:
Currencies are what people value. But it is also possible to think of negative currencies, things that people do not value and wish to avoid:
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created 7 ideas
Ever wonder why TV shows use laugh tracks?
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12.7K reads
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The Tech Entrepreneurs Product Positioning and marketing Guide
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467 reads
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