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What Happened to Clubhouse?

What Happened to Clubhouse?



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L ike many old people desperate to stay relevant, I made a Millennial friend. Only I hit the Millennial jackpot, which is the kind of jackpot that, instead of money, spits out excuses for why it doesn’t make enough money.

So when Igor Hiller — who was

We were the lucky early adopters, joining right after the live, audio-only social media app was seeded to the music and tech industries. Other people were paying up to $77 for the free invites we got. It was so elite that, in a demographically genius move the Soho House would envy, C...

We’d have access to hundreds of simultaneous rooms of live chat, each a cross between a TED talk and a call-in radio show. Elon Musk, Oprah Winfrey, Tiffany Haddish, Mark Cuban, Mark Zuckerberg, Drake, and Jack Dorsey were hosting rooms, talking to randos. We, Igor said, could be the Clubhouse ra...

By April, Twitter entered talks to buy Clubhouse for $4 billion, which is more than the value of Air France, Six Flags, Sunoco, Shake Shack, or Fannie Mae. It turned Twitter down, instead raising a round of funding that also valued it at $4 billion.

Clubhouse is now a sad, empty MySpace she...

To find out how this happened, Igor and I hosted a Clubhouse room titled “What Happened to Clubhouse?” Did the app’s functionality not keep up? Did it get infested with political arguments? Did Clubhouse say something racist and get canceled?

Only three people showed up to our “What Happen...

He’d only been on Clubhouse a few times and was disappointed with the level of conversation. We added to that disappointment. Within minutes, instead of talking about Clubhouse, Igor was explaining crypto and I was talking about my new Tesla. There was some magnet in Clubhouse drawing us toward d...

Until then, I’d assumed Clubhouse withered because it was the Tiger King of apps, a pandemic lockdown fad for the bored and isolated. But the bored and isolated didn’t bail on TikTok.

Clubhouse died because populism has its limits. If you’re going to fight the time-shifting cultur...

What happened to Clubhouse is what’s happening to all our institutions. When you remove the barriers for entry politics, business, and media, you get less a culture than a nightclub scene, where the Drakes and Mark Cubans sprint from hot new location to hot new location, trying to outrun the cryp...

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