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The 12 Most Intense Marketing Wars Ever

https://www.businessinsider.com/epic-marketing-wars-2011-6

businessinsider.com

The 12 Most Intense Marketing Wars Ever
Marketers don't always play nice, especially when they're trying to take on one of their closest rivals. Often the most brutal battles come in the form of comparative advertising -- the direct comparison of one company's product to another. Once the line is drawn, it's up to the opposition to either fire back or ignore its competitor.

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Dominos infuriated Subway

In 2009, Domino's ad campaign focused on a blind taste test for its new oven-baked sandwiches, claiming that its sandwiches beat Subway 2-to-1.

The people at Subway disagreed, and sent Domin...

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