Ideas from books, articles & podcasts.
In 2009, Domino's ad campaign focused on a blind taste test for its new oven-baked sandwiches, claiming that its sandwiches beat Subway 2-to-1.
The people at Subway disagreed, and sent Domino's a cease-and-desist letter. Domino's CEO personally responded in a new ad. The feud died down a c...
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