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Business leaders can first harness their paranoia by constantly asking questions--both about your business and the market overall. Most markets are more dynamic than they've ever been, and change happens fast.
If you're not asking questions, you're not intimately familiar with your market, and you're going to get passed by.
Asking questions will likely prove that you don't have all of the answers--and that's okay. Even the most successful leaders embrace humility and acknowledge that they need a trusted team to figure out the best path forward.
Practice the philosophy of "hire the best and trust them." We need to empower our domain experts to make decisions and sometimes "disagree and commit." Or more often, express our point of view and then defer to the domain expert or functional owner. This takes humility.
It's easy to get caught up in your business's success. While there is a time and place to acknowledge and celebrate big wins and market leadership, complacency is a death knell in today's business reality.
By harnessing paranoia, leaders can avoid finding finite satisfaction in today's victories and focus on maintaining a competitive edge for tomorrow.
"Curiosity is the wick in the candle of learning." - William Arthur Ward
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