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At no point in history has humans been so bombarded by stuff designed to get us hooked. Companies compete on the basis of creating evermore habit-forming products.
Food is no different. Food corporations hire scientists to engineer habit-forming foods. The brain imaging technologies we use to find cures for addiction is used to fuel addiction. They put people in the MRI machine and give them Dorito chips to figure out ways to tweak the recipe to make it even more habit-forming.
As long as food corporations aren't breaking narcotics laws, they can formulate their products any way they want and make them even more habit-forming.
Coco-cola was formulated in the 1880s. At one time, the coca-cola corporation was forced to change its recipe as cocaine was made illegal. That's when coca-cola took the cocaine out of the coke. But they just replaced the cocaine with a concentrated dose of sugar combined with a concentrated dose of caffeine, which doubled the chances to get hooked.
When it comes to processed food and sugar, we're all living in an obstacle course. Habit-forming foods are on every corner in your grocery store. Besides the rising obesity worldwide, what is more concerning is the appearance of adult diseases in children.
Educating the public in healthy choices doesn't work. 48% of Americans are still drinking a sugary drink or more a day.
In a sugar-saturated environment, you'll probably reach for what is within your reach, and if it's a concentrated source of pleasure that is carefully engineered to get you hooked, that puts a huge burden on you all the time to say no. Many of us don't.
Copywriter in advertising
We live in a world where we are surrounded by food products that are scientifically engineered to be habit-forming. Do you really think you have the freedom of choice?
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