A new psychology study reveals no sex differences in beauty investments - Deepstash

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New research showing that beauty investments do not differ between men and women


A new psychology study reveals no sex differences in beauty investments

A new psychology study reveals no sex differences in beauty investments



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Summary of article

Are there differences between men and women in terms of beauty-enhancing behaviors? According to new research published in Environmental Research and Public Health, there is an overlooked side to masculinity; women invest more time on cosmetic usage, whilst men spend more time exercising...


“There is this widespread belief that men have to wait for (eternity) hours until their female partners (finally) get ready. Usually, there is a kernel of truth in such shared worldviews because they often derive from actual world observations. But does such common kno...


“Or maybe it is just the distorted image created by all the ads, Hollywood movies, and TV series? After all, many studies provide evidence that being perceived as physically attractive by others (and oneself) is beneficial in multiple ways, both for women and men. So d...

Women are more likely to use make-up and personal care products to improve their appearances. This does not, however, preclude men from engaging in other behaviours that may improve their appearance, such as muscle building. The increased media focus on male physique in recent decades coincides w...

Kowal and her colleague Piotr Sorokowski investigated how men and women attend to their appearances, as well as how much time each sex devotes to improving their appearances, in two studies. The first study recruited 121 people aged 18 to 49 using qualitative research methods. Participants were a...

The researchers narrowed down the responses to the eight most common beauty-enhancing behaviours participants shared, which included:

  1. make-up use
  2. cosmetic use
  3. cardio
  4. strength training
  5. hair grooming
  6. body cleaning
  7. hands grooming
  8. and...

Study 2 enlisted 62 participants ranging in age from 20 to 67 and asked them to keep an online diary of their beauty-enhancing habits for one week. Thirty-three people responded to each of the outlined questions on all seven days, with the average number of daily diary entries being 3.76. On the ...

Participants also completed the NPI-13 and indicated their self-perceived physical attractiveness (e.g., how attractive would you rate yourself?) and daily intensity of improving their appearances. The appearance-improving scale included eight questions that assessed the eight different types of ...


“First of all, our study highlights that ways to achieve a good look vary between both sexes. While in general women focus on stereotypically female activities that increase their appeal, such as putting on makeup, men may be more interested in more masculine activitie...


“Secondly, when we narrow the definition of beauty-enhancing behaviors only to those stereotypically perceived as female, unsurprisingly, women appear to spend more time improving their looks. However, when we broaden the definition to include various activities – incl...


"Future studies should investigate this matter on larger and more diverse samples. To address the limitations of this study, my team and I conducted large cross-cultural research on physical-enhancing behaviors. We recruited 107,715 participants from 175 countries, so ...


“We observed that individuals who perceive themselves as more (vs. less) attractive spend more time improving their looks. As our study is correlational in nature, future research could investigate what a cause is (and what is a consequence). For example, is it that th...

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