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Selective Attention In UX Design

Selective Attention In UX Design

nngroup.com

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It's the process of focusing on a particular object in the environment for a certain period of time. As it’s a limited resource, so selective attention allows us to tune out unimportant details and focus on what really matters.

Don't expect people to do two things at once it is scientifically proven that, it is impossible.

Make sure you are not overloading users with too much clutter and things to do. Doing so is not benefical and slows them down.

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