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Email marketing is a form of digital marketing used to communicate to leads with emails. Marketers commonly use newsletters, event invitations, and informational emails to communicate with their audience.
Email marketing is a type of direct line that can be used to educate a lead about your products and convince your lead to purchase a product.
Email marketing has the highest ROI on investment than other marketing tactics.
Email marketing is the best marketing channel there is.
Reasons you should pick email:
Six steps to help you get started
A squeeze page is a web page made to capture potential customers. It’s used to squeeze information out of a visitor by limiting access to content.
Your main purpose for using a squeeze page is to capture leads and turn them into your customer.
You can also give your visitors other options, such as a link to browse other pages on your website, or products.
Lead magnets attract visitors and prospects that are added to your email list. Lead magnets are free things you give in exchange for their email, such as:
An opt-in is the next step after your lead magnet. It is a way to get your prospects' information, thereby adding them to your list.
Steps to a great opt-in form:
We are not talking about pop-ups that attack you once you land on a webpage.
An exit-intent popup only appears immediately you want to leave a website. If the visitors found your content helpful, they are more likely to subscribe.
There are many factors involved with open rates:
The A/B testing tool of the ESP can test the best time to send out emails.
The email service provider handles all the technical stuff and makes creating and sending out bulk emails easy. examples include:
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