A Beginner’s Guide to Email Marketing. - Deepstash
A Beginner’s Guide to Email Marketing.

A Beginner’s Guide to Email Marketing.

Curated from: medium.com

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Email Marketing

Email Marketing

Email marketing is a form of digital marketing used to communicate to leads with emails. Marketers commonly use newsletters, event invitations, and informational emails to communicate with their audience.

Email marketing is a type of direct line that can be used to educate a lead about your products and convince your lead to purchase a product.

Email marketing has the highest ROI on investment than other marketing tactics.


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Why Email marketing is important

Email marketing is the best marketing channel there is.

Reasons you should pick email:

  • You don’t have to worry about algorithm changes like SEO and social media.
  • You can use your emails to drive traffic to your website.
  • With email marketing, your lists are yours.


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Create a marketing strategy

Create a marketing strategy

Six steps to help you get started

  1. Identify your target audience. These are the people that will be willing to buy your products.
  2. Obtain the right tools to create, send, manage and track the metrics of your email campaigns. An Email Service Provider (ESP) can be excellent.
  3. Create attainable goals. Emails are, on average, 21,5% effective.
  4. Build your email list based on those who have permitted you to send them emails.
  5. Segment your list based on age, sex, location, etc.
  6. Measure your results. EXP has made this task easily accessible. Make small changes to your email and watch the effects.


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Build your email list with squeeze pages

A squeeze page is a web page made to capture potential customers. It’s used to squeeze information out of a visitor by limiting access to content.

Your main purpose for using a squeeze page is to capture leads and turn them into your customer.

You can also give your visitors other options, such as a link to browse other pages on your website, or products.


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Capture leads with a Lead Magnet

Lead magnets attract visitors and prospects that are added to your email list. Lead magnets are free things you give in exchange for their email, such as:

  • Ebooks
  • Video
  • A Course
  • Webinar
  • Template
  • Whitepaper
  • Coupons
  • Discount on a product
  1. Your lead magnet must be free.
  2. It should be easily consumed, such as a quick course, a short video, etc.
  3. Actionable. You should offer them something that they can apply immediately.
  4. Relevant. Know your target audience and their personas to offer something relevant to them.


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Creating an effective Opt-in form

Creating an effective Opt-in form

An opt-in is the next step after your lead magnet. It is a way to get your prospects' information, thereby adding them to your list.

Steps to a great opt-in form:

  • Create an attention-grabbing headline that clearly defines the offer.
  • Use a great description that is brief and to the point.
  • Make it simple. Don't use a complex form.
  • Ensure it is attractive. Include the mock-up image of what you are offering.
  • Have a captivating Call-To-Action (CTA): Your CTA is your subscribe button. It doesn't need to have the word subscribe on it, "Get your free Ebook" looks more natural.


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Exit-Intent Popups

We are not talking about pop-ups that attack you once you land on a webpage.

An exit-intent popup only appears immediately you want to leave a website. If the visitors found your content helpful, they are more likely to subscribe.


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How to improve your email open rates

How to improve your email open rates

There are many factors involved with open rates:

  • Avoid the spam filter
  1. Get their permission first before sending an email.
  2. Use an Email Service Provider, to avoid ending up on the spam list.
  3. Send your email through a verified domain.
  4. Send your emails from a good IP address.
  5. Include your location.
  6. Don’t use click-bait headlines.
  7. Include an unsubscribe button.
  • Time your emails effectively

The A/B testing tool of the ESP can test the best time to send out emails.

  • Delete your inactive members after 4 to 6 months.
  • Use a catchy headline.


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Other open rate tips

  • Use humour; they work great.
  • Ensure to optimize your email for mobile; 67% of email opens are mobile.
  • Storytelling always works.
  • Always write great content so that they will await your email.
  • Use headlines that will make them curious.


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Choosing an Email Service Provider (ESP)

Choosing an Email Service Provider (ESP)

The email service provider handles all the technical stuff and makes creating and sending out bulk emails easy. examples include:

  • Mailchimp is a free email service provider that offers a free plan for the first 2000 subscribers. It's easy to set up and has easy-to-use features.
  • Convertkit is free for up to 1000 subscribers. It is great for creators like professional bloggers, authors, musicians, etc.
  • Constant Contact is used in the e-commerce sector. They allow their users to create email designs with killer templates.
  • Hubspot is a CRM platform and one of the best Email Service providers.


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