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A Beginner’s Guide to Email Marketing.

A Beginner’s Guide to Email Marketing.

medium.com

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Email Marketing

Email marketing is a form of digital marketing used to communicate to leads with emails. Marketers commonly use newsletters, event invitations, and informational emails to communicate with their audience.

Email marketing is a type of direct line that can be used to educate a lead about your...

Email marketing is the best marketing channel there is.

Reasons you should pick email:

  • You don’t have to worry about algorithm changes like SEO and social media.
  • You can use your emails to drive traffic to your website.
  • With email marketing, your lists are yours.

Create a marketing strategy

Six steps to help you get started

  1. Identify your target audience. These are the people that will be willing to buy your products.
  2. Obtain the right tools to create, send, manage and track the metrics of your email campaigns. An Email Service Prov...

A squeeze page is a web page made to capture potential customers. It’s used to squeeze information out of a visitor by limiting access to content.

Your main purpose for using a squeeze page is to capture leads and turn them into your customer.

You can also give your visitors other opt...

Lead magnets attract visitors and prospects that are added to your email list. Lead magnets are free things you give in exchange for their email, such as:

  • Ebooks
  • Video
  • A Course
  • Webinar
  • Template
  • Whitepaper
  • Coupons
  • Discount on a pro...

Creating an effective Opt-in form

An opt-in is the next step after your lead magnet. It is a way to get your prospects' information, thereby adding them to your list.

Steps to a great opt-in form:

  • Create an attention-grabbing headline that clearly defines the offer.

We are not talking about pop-ups that attack you once you land on a webpage.

An exit-intent popup only appears immediately you want to leave a website. If the visitors found your content helpful, they are more likely to subscribe.

How to improve your email open rates

There are many factors involved with open rates:

  • Avoid the spam filter
  1. Get their permission first before sending an email.
  2. Use an Email Service Provider, to avoid ending up on the spam list.
  3. Send your email through a verified domain.

  • Use humour; they work great.
  • Ensure to optimize your email for mobile; 67% of email opens are mobile.
  • Storytelling always works.
  • Always write great content so that they will await your email.
  • ...

Choosing an Email Service Provider (ESP)

The email service provider handles all the technical stuff and makes creating and sending out bulk emails easy. examples include:

  • Mailchimp is a free email service provider that offers a free plan for the first 2000 subscribers. It's easy to set up and has easy-to-use ...

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