Exhibit change
The characteristic of an extraordinary story is that the shared experience has changed the person in some way. Basically, it can be a change of perspective or support for a belief or an idea.
First, ask yourself what change you would like to see in your audience. When presenting a new idea to people, start in a place they can relate to and understand why they are skeptical or uncomfortable. Confirm that, then use the story as a guide for where to land them.
You have given them a step-by-step process to get to your common point of understanding.
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Storytelling help leaders to inspire employees, sharing a vision, defining company values, teaching necessary concepts, and even helping employees to get to know their leaders better.
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Demonstrate change
The mark of a great story is that the experience being shared has changed the person in some way. It doesn’t have to be a drastic change,. It could simply be a perspective shift or a reinforcement of a belief or an idea.
When communicating in business, ask yourself what change you want to ...
Wanting change vs. wanting to change
Most people don't really want to change, they want to have changed.
When people profess a clear desire to change, that usually means they are interested in change as an outcome rather than change as a process.
Relating To The Characters
Stories cater to our Ego. A listener puts himself in the shoes of the protagonist of a story, and an idea is given emotional heft and sturdiness.
The more we are able to relate to the central character, the more engaging, effective and memorable a story narrative becomes.
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