The characteristic of an extraordinary story is that the shared experience has changed the person in some way. Basically, it can be a change of perspective or support for a belief or an idea.
First, ask yourself what change you would like to see in your audience. When presenting a new idea to people, start in a place they can relate to and understand why they are skeptical or uncomfortable. Confirm that, then use the story as a guide for where to land them.
You have given them a step-by-step process to get to your common point of understanding.
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Storytelling help leaders to inspire employees, sharing a vision, defining company values, teaching necessary concepts, and even helping employees to get to know their leaders better.
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The mark of a great story is that the experience being shared has changed the person in some way. It doesnβt have to be a drastic change,. It could simply be a perspective shift or a reinforcement of a belief or an idea.
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Human beings are able to creatively solve problems, alone or in a group. This has given rise to many inventions, shaping common goals shared by a group of people.
We needed a 'sticky' idea to spread it among people, and the story narrative is exactly that.
Storytellers form a different memory of a story they are reciting, due to mutation in how differently it is told to audiences each time, and how much of an artistic licence is used to change certain details of the story.
Over time the changed or mutated story seems like the original one in...
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