8 Design terms every business leader should know

Hierarchy refers to the organization of elements based on their level of importance in order to add structure, establish visual organization, generate impact, and make it easier for the viewer to navigate. In order to create hierarchy, you can use tools like size, positions, color, contrast, repetition, alignment.

A mock-up is an easy approach to test your design ideas of your products to see how they will look like in a physical form. It can help you save time and money if the final product is not satisfying.

File formats help you encode art, graphics and photos digitally. The common formats include: AI, EPS, PDF for vector graphics and GIF, JPEG, PNG, PSD and TIFF for raster graphics.

White-space or negative-space is the distance orspace that doesn't contain any, images graphics, or text. It can help layouts breathe and make things look less cluttered.

Widows and orphans refer to lonely words separated from the paragraph, either at the top or at the bottom. Rags refer to the line breaks at sides of each paragraph.

Stock photos are existing licensed images that are created by a third party. The major benefit of using stock content is that it reduces costs by providing content you might otherwise need to make or hire for. It has a tendency to look fake ifoverused and lowers the credibility of your brand.