8 Design terms every business leader should know - Deepstash
8 Design terms every business leader should know

8 Design terms every business leader should know

Curated from: evolvbam.com

Ideas, facts & insights covering these topics:

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Contrast

Contrast

Contrast is created by including elements that arevisually distinct from one another in terms of color, size, font, shape, and so on.

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Composition & Layout

Composition & Layout

Composition represents the arrangement of design elements that give your work a well-defined and easy-to-navigate structure. In graphic design, it is called "layout" and plays a significant role in creating an enjoyable experience.

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HIERARCHY

HIERARCHY

Hierarchy refers to the organization of elements based on their level of importance in order to add structure, establish visual organization, generate impact, and make it easier for the viewer to navigate. In order to create hierarchy, you can use tools like size, positions, color, contrast, repetition, alignment.

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Mock-Up

Mock-Up

A mock-up is an easy approach to test your design ideas of your products to see how they will look like in a physical form. It can help you save time and money if the final product is not satisfying.

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FILE TYPES

FILE TYPES

File formats help you encode art, graphics and photos digitally. The common formats include: AI, EPS, PDF for vector graphics and GIF, JPEG, PNG, PSD and TIFF for raster graphics.

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White-Space

White-Space

White-space or negative-space is the distance orspace that doesn't contain any, images graphics, or text. It can help layouts breathe and make things look less cluttered.

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WIDOWS, ORPHANS & RAGS

WIDOWS, ORPHANS & RAGS

Widows and orphans refer to lonely words separated from the paragraph, either at the top or at the bottom. Rags refer to the line breaks at sides of each paragraph.

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STOCK CONTENT

STOCK CONTENT

Stock photos are existing licensed images that are created by a third party. The major benefit of using stock content is that it reduces costs by providing content you might otherwise need to make or hire for. It has a tendency to look fake ifoverused and lowers the credibility of your brand.

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IDEAS CURATED BY

evolv

We watch business leaders fall in love with their brands by helping them learn, strategize, and execute better brand experiences.

CURATOR'S NOTE

As design gets more and more integrated into businesses it’s crucial that business leaders know how to speak the language. These ideas cover the basics of design language so you can start communicating better with your creative team!

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