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Better Design Doesn't Equal More Money
Many people today believe that if you have good design skills and continue to grow in your knowledge of design you will automatically get more money and start making a higher profit.
Many people have realized that, that viewpoint just isn't the case and it isn't true.
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Position Yourself
People need to understand the value that you can provide to the companies that may hire you. Being good at design is awesome, but it only works if other people know how good you are and what kind of value you can provide.
Two ways to position yourself
- Create content/ a brand
- Become an expert and showcase your skills
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Stop Selling hours rather sell value
Don't come into a client meeting talking about hourly billing or how much hours a project will take, rather start thinking about What value will I create for the business with the design or content I am going to create. When you start thinking about the value, you can move to value based pricing and then increase your rates.
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Build a brand as a designer
You don't have to start a youtube channel or get a ton of followers on Instagram, but building a brand is benefical and important if you want to position yourself as an expert in the design field.
Some ways you can do that is
- Posting your designs on design platforms like dribbble or behance
- Going on linkedin or twitter and communicating with other designers
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Automate and Outsource
If you don't want to do the work then automate and outsource it to either people who are better at doing it than you or people who are faster and cheaper, thus freeing your time to focus on things that you enjoy doing.
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Build systems and processes
Systems and processes enable you to start a project very easily and keep a project moving. Creating systems and processes will make all your design work go much smoother and help your clients as well.
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CURATOR'S NOTE
These tips can help you make more money in the world of design
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Anjola Omole's ideas are part of this journey:
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