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Being A Generalist Is Not Going To Work
If you try to offer web design services to everyone, that is not going to work, because you will be competing against a ton of different people. Rather you should niche down or specialize. When you specialize you can find massive clients that are a joy to work with
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Benefits Of Choosing A Niche
- More targeted marketing
- Less competition
- Higher buyer intent: people know what they want
- easier to close prospects
- Higher prices (specialist)
- Dont have to turn down projects outside of niche
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How To Niche Down
You can first niche down to business operations for instance you can niche down to Startups and/or local business
By Industry: You can niche down and position yourself to have a fantastic fit for your clients for instance Dentists, Law firm
Location: you can niche down to the area you are located in which some clients want
Services: You can niche down to what services you offer for instance including SEO to web design
Platform: Niche down to your services for instance Webflow, Wordpress, Wix
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CURATOR'S NOTE
Here is how you gain clients for a web design business
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