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The bandwagon effect
It's a cognitive bias that causes people to think or act in a certain manner because they believe that other people are doing the same.
For example, the bandwagon effect might cause someone to adopt a certain political ideology, simply because influential people in their social circle have adopted the same ideology.
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Examples of the bandwagon effect
- The bandwagon effect can influence peopleās political choices.
- It canĀ influence consumersā decisions regarding which products to buy.
- It can influence usersā decisions regarding how to rate stories or comments.
- ItĀ can influence investorsā financial choices.
- It canĀ influence doctorsā medical decisions.
- It canĀ influence organizationsā implementation of new technologies.
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Why the bandwagon effect happens
It serves asĀ a mental shortcut that people instinctively use in order to make a decision quickly.
Specifically, bandwagon cues, which are signs that other people believe something or are doing something, can trigger the thought that āif other people like this, then I should tooā.
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Avoid the bandwagon effect
- Slow down your reasoning process. Let some time pass between the point at which you encounter social cues and the point at which you make a final decision on something.
- Set up optimal conditions for decision making. ChooseĀ to only make a certain decision when youāre by yourself.
- Consider alternative options.Ā Think about alternative options that you can choose beyond the one that is adopted by the majority.
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Take advantage of the bandwagon effect
For example, you could choose to openly display social proof or bandwagon cues, in order to signal to other people that there is support for whatever it is you are promoting.Ā
Video-sharing sites demonstrate the benefits of displaying these cues, since people often use popularity cues such as the number of views that a video has in order to decide whether to watch it or not.
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