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Maryadonna

@maryadonna

Why the bandwagon effect happens

It serves as a mental shortcut that people instinctively use in order to make a decision quickly.

Specifically, bandwagon cues, which are signs that other people believe something or are doing something, can trigger the thought that “if other people like this, then I should too”.

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IDEA EXTRACTED FROM:

The Bandwagon Effect: Why People Tend to Follow the Crowd

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