Why the bandwagon effect happens

For example, you could choose to openly display social proof or bandwagon cues, in order to signal to other people that there is support for whatever it is you are promoting. 

Video-sharing sites demonstrate the benefits of displaying these cues, since people often use popularity cue...

It's a cognitive bias that causes people to think or act in a certain manner because they believe that other people are doing the same.

For example, the bandwagon effect might cause someone to adopt a certain political ideology, simply because influential people in their social ci...

• Ever wonder why TV shows use laugh tracks. It’s so you know when to laugh.
• People will more likely say yes when they see other people doing it too. This is amplified in situations of uncertainty, where we look to others for cues on what we should do.
• Humans are social by n...