Marketing is not a battle of products, its a battle of perceptions. Its about how your product is perceived in the eyes of your prospective consumer.

The Law Of Perception

For every attribute, there is an opposite effective attribute. There lives duality in every step of the way.

The Law Of Attributes

If you're shooting for second place, your strategy is determined by the leader. Those leading the market, determine the market.

The Law Of The Opposite 

If you can't be first in a category, set up a new category you can be first in. This ties back in to law #1, become first in your prospect's mind

The Law Of Category

Its better to be first in the mind than to be first in the marketplace. Be thought of before competitors & you be thought of first in the marketplace

The Law Of Mind

Marketing effects take place over an extended period of time.A shift will happen gradually, you must alter the perspective of prospects.

The Law Of Pers

Without adequate funding, an idea won't get off the ground.

The Law Of Resources

The most powerful concept in marketing is owning a word in the prospect's mind. Own the word & your product or service becomes asynchronous to it.

The Law Of Focus

Success often leads to arrogance, & arrogance to failure. Keep a level head & conquer your will to overlook the steps required to remain successful once you've become successful.

The Law Of Success

It is better to be first than it is to be better. Being first puts you at the forefront of the mind of potential consumers, your brand becomes asynchronous with being before others

Law Of Leadership

In the long run, every market becomes a two-horse race. Competition may start off hot, but as time progress, only two will stand.

The Law Of Duality

In each situation, only one move will produce substantial results. One strategy, one move, one attempt could change everything.

The Law Of Singularity

There is an irresistible pressure to extend the equity of the brand. The urge to extend the brand into more than it is always lurks below the surface. There is a time & place.

The Law Of Line Exsten

Two companies cannot own the same word in the prospect's mind. You will always think of one before the other.

The Law Of Exclusivity

The strategy to use depends on which rung you occupy on the ladder. Being on the bottom of the ladder means you can't use the strategy of those at the top of the ladder.

The Law Of The Ladder 

Unless you write your competitor's plans, you can't predict the future. Prepare for it, so you don't have to get prepared for it.

The Law Of Predictability 

A situation is often the opposite of the way it appears in the press. The news paints narratives for whatever agenda it has, use discernment.

The Law Of Hype 

Failure is to be expected & accepted.Fail faster, learn, & keep growing.

The Law Of Failure 

You have to give up something in order to get something. Sacrifice is required to gain what you desire next. This is a general rule of thumb.

The Law Of Sacrifice 

When you admit a negative, the prospect will give you a positive. These are expected, overturn these with more conclusions highlighting your statement with a sense of finality with a conclusion as a means.

The Law Of Candor

Successful programs are not built on fads, they're built on trends. Trends are like waves, catch them at the right time & you can catapult yourself to success.

The Law Of Acceleration

Over time, a category will divide & become two or more categories. Sub categories develop to appeal to diversity.

The Law Of Division 

These laws are necessary in order to develop & grow your brand or company 

Flora MacDonald never sought the fame that her contemporaries and history bestowed on her. She seldom spoke of the journey over the sea to Skye with Bonnie Prince Charlie and rarely used her popularity to benefit herself during her hard life. Because of this reticence and the fact that she and her husband lost everything in North Carolina during the American War of Independence, it is difficult to write a conventional biography of her. Little was recorded of the appalling suffering of women and children during this bitter war and its aftermath, despite their hardships being much worse than that of the men who were directly involved in it. Flora endured as much as anyone, but she suffered it in silence. As a result her biographers have either ignored this period or glossed over it, but Hugh Douglas has carried out research in Scotland, North Carolina and Nova Scotia to build up a picture of these lost years. Consequently, this book is at once a biography, a social history and a detective story which is a tribute to a clan and a remarkable family within that clan.

Understand yourself and those around you.

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Psychology

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Corporate Culture

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Marketing & Sales

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Books

Al Ries is an accomplished writer whose work has resonated with readers around the world. Al Ries has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Al Ries's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Al Ries

Jack Trout is an accomplished writer whose work has resonated with readers around the world. Jack Trout has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Jack Trout's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

The Law Of The Ladder

Similar ideas to The Law Of The Ladder

The Law of the Ladder

Habit Ladder

The Automatization Problem