Brainfluence - Deepstash
Brainfluence

Mr. Paredes's Key Ideas from Brainfluence
by Roger Dooley

Ideas, facts & insights covering these topics:

13 ideas

·

3.03K reads

12

Explore the World's Best Ideas

Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.

Minimize Buying Pain

Minimize Buying Pain

Buying can be painful. Make it easier with these tips:

  1. Price Perception: Break down the price into smaller, more manageable amounts to make it seem like a bargain or at least fair.
  2. Appealing to Needs: Frame it as fulfilling a necessary need rather than a luxury.
  3. Context Matters: Understand how the context of the expense influences perceived pain. Consider contextual factors, such as comparing prices to similar products or services, and position your pricing accordingly.

Make the buying experience less painful, and even tightwads will buy. 💰

56

355 reads

WARREN BUFFETT

"Price is what you pay. Value is what you get."

WARREN BUFFETT

55

371 reads

Engage All the Senses

Engage All the Senses

Sensory Branding: Enhance your brand by creating a cohesive sensory experience. This strategy aligns with your brand and influences how it's perceived.

Use Smell to create positive associations with your products. Smell has a powerful impact on emotions and memory.

Highlight the Power of Smell by using pleasant scents in your store or service environment. This will enhance the Customer Experience and increase engagement. 🌟

57

238 reads

MARTIN LINDSTROM

"75 percent of our emotional reactions are generated by smell."

MARTIN LINDSTROM

55

310 reads

Use Visual Cues Effectively

Use Visual Cues Effectively

Want to make your ad more effective? Put a baby on it.

Attention-Grabbing Images: Use images of faces, especially babies, to capture attention quickly.

Directional Gaze:

  1. Ensure that the faces in your ads look towards the key information or product.
  2. This 'directional gaze' technique can guide viewers' focus and increase the effectiveness of your ad.

Emotional Connection:

  • Leverage the innate human response to baby-like features to create an emotional connection with your audience.

57

215 reads

PAULO COELHO

"The simplest things are the most extraordinary, and only the wise can see them."

PAULO COELHO

53

240 reads

Build and Reward Loyalty

Build and Reward Loyalty

Generate more sales by building and rewarding customer loyalty.

  • Highlight Alternatives: Consider less favorable alternatives to increase your product or service appreciation.
  • Loyalty Programs: Implement effective loyalty programs, like punch cards, to keep customers engaged and encourage repeat purchases.
  • Emotional Engagement: Creating an emotional connection with your customers can deepen their loyalty and increase the likelihood of repeat purchases. This strategy can be a game-changer in your sales performance.🚀

54

193 reads

TOM ZIGLAR

"Loyal customers are your best salespeople."

TOM ZIGLAR

54

242 reads

Leverage the Power of Schmoozing

Leverage the Power of Schmoozing

If you want to generate more sales, speak into the customer's right ear when schmoozing.

  • Small Talk Benefits: Engage in small talk to build mutual respect and trust before discussing business.
  • Right Ear Advantage: Speak into the customer's right ear to increase the likelihood of a positive response.
  • Personal Connection: Use schmoozing to create a personal connection and make your sales pitch more effective.

55

183 reads

PETER DRUCKER

"The most important thing in communication is hearing what isn't said."

PETER DRUCKER

55

196 reads

Surprise and Delight

Surprise and Delight

Want to boost sales? Incorporate some surprises and delight into your strategy!

Use unexpected words, images, or designs to capture attention and engage the brain.

Create memorable experiences with surprising and delightful elements.

Fresh, intriguing content will keep your customers' attention and engagement. 👀😍

56

150 reads

SIMON SINEK

"People don't buy what you do; they buy why you do it."

SIMON SINEK

56

184 reads

Actionable Advice: Bundle Your Products

Actionable Advice: Bundle Your Products

Bundle your products to increase sales. This proven neuromarketing strategy simplifies decision-making and boosts perceived value. Put it into practice for enhanced sales performance.

Applying neuromarketing principles can amp up your marketing and sales. Use these techniques to create more engaging campaigns and boost your bottom line. 💰

54

160 reads

IDEAS CURATED BY

mrparedes

High School Reading Teacher. Book lover. Sharing insights to inspire discovery. "Reading is to the mind what exercise is to the body." – Joseph Addison

CURATOR'S NOTE

By delving into some key principles from Brainfluence, you can harness the power of the human brain to boost your sales. This will empower you with a deeper understanding of consumer behavior and instill confidence in your sales approach.

Discover Key Ideas from Books on Similar Topics

Digital Marketing For Dummies

11 ideas

Digital Marketing For Dummies

Ryan Deiss, Russ Henneberry

Amplify Your Influence

8 ideas

Building For Everyone

9 ideas

Building For Everyone

Annie Jean-Baptiste

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates