Mr. Paredes's Key Ideas from Brainfluence
by Roger Dooley

Sensory Branding: Enhance your brand by creating a cohesive sensory experience. This strategy aligns with your brand and influences how it's perceived.

Use Smell to create positive associations with your products. Smell has a powerful impact on emotions and memory.

Highlight the Power of Smell by using pleasant scents in your store or service environment. This will enhance the Customer Experience and increase engagement. 🌟

Want to make your ad more effective? Put a baby on it.

Attention-Grabbing Images: Use images of faces, especially babies, to capture attention quickly.

Directional Gaze:

1. Ensure that the faces in your ads look towards the key information or product.
2. This 'directional gaze' technique can guide viewers' focus and increase the effectiveness of your ad.

Emotional Connection:

• Leverage the innate human response to baby-like features to create an emotional connection with your audience.

Generate more sales by building and rewarding customer loyalty.

• Highlight Alternatives: Consider less favorable alternatives to increase your product or service appreciation.
• Loyalty Programs: Implement effective loyalty programs, like punch cards, to keep customers engaged and encourage repeat purchases.
• Emotional Engagement: Creating an emotional connection with your customers can deepen their loyalty and increase the likelihood of repeat purchases. This strategy can be a game-changer in your sales performance.🚀

If you want to generate more sales, speak into the customer's right ear when schmoozing.

• Small Talk Benefits: Engage in small talk to build mutual respect and trust before discussing business.
• Right Ear Advantage: Speak into the customer's right ear to increase the likelihood of a positive response.
• Personal Connection: Use schmoozing to create a personal connection and make your sales pitch more effective.

Want to boost sales? Incorporate some surprises and delight into your strategy!

Use unexpected words, images, or designs to capture attention and engage the brain.

Create memorable experiences with surprising and delightful elements.

Fresh, intriguing content will keep your customers' attention and engagement. 👀😍

Bundle your products to increase sales. This proven neuromarketing strategy simplifies decision-making and boosts perceived value. Put it into practice for enhanced sales performance.

Applying neuromarketing principles can amp up your marketing and sales. Use these techniques to create more engaging campaigns and boost your bottom line. 💰