RD x's Key Ideas from Build, Don't Talk
by Raj Shamani

• Until We admit that we suck at things, We won't be able to work on that part that sucks, and our ego won't let us grow.
• We suck more if we think we don't suck, everyone does suck in some things.
• Find ways to do these things rather than just denying like finding a ghostwriter if you suck at writing a book, but just do it.
• Do a SWOT analysis of you, your work, the business you want to do or doing right now, and your competitors too.
• If you think you can get better at the things you suck today, learn, research, and get better at it. Take professional help, but don't let it stop you from growing.

• Try as many things as you can to figure out 'what you are good at'.
• Keep exploring, do what works for you, and know more from your consumers, viewers, and your circle. It will help you in improving.
• Don't try to be number one in everything, sometimes it is good to be number four number 10, or number N, but do it for the sake of your happiness and what you love to do.
• Don't let the 'Fear of looking stupid in front of people' stop you from growing, you should not stop for external validation.
• Don't focus on your goals. Focus on the process, habits, and system & follow it. Find different ways to win.

• Start copying and adding your touch, That's innovation.
• Even we all are a personality mixture of influences and ideologies, values and habits of our role models, family, friends, colleagues, etc.
• Take inspiration from different places and create something of your own. 
• Become the producer of the things you consume most, as consumer end up spending more and producers end up earning more.
• Don't trade your financial security to chase an uncertain path that you don't know much about i.e. your passion.
• The 'Overnight success', you see takes ages to happen.
• Don't just plan, be an executor.

Learn How to monetize the things you do better than anyone. People are now paid just for thinking, (not even doing), but they think strategically.

• How to come up with a business idea- 

1. Choose your industry - See where you are interests are, and what you do, think, watch, and read most of the time.
2. Find out where your strength lies - Writing, speaking, listening, building, selling, coding, designing. Invite 5 to 10 people for dinner and ask them these 2 questions.

a. Tell me honestly, what do I suck at? What are the things I can't do or I should not even try for my career?

contd.

After all the humiliation and laughter, ask them-

b. now tell me, what I can do best?

Pursue the said/advised career for a while. If you also feel that's your strength, then congrats. If not, invite more people or friends again and again after 3 to 6 months till you find it.

c. Find a problem where your strength can be used best.

Either come up with a new idea, like Uber, or Zomato, or provide a cheaper alternative of the product in the market, but with better quality.

• Work in that industry, and see how the entire system works. Find the problems and eliminate them with your product or service.

"If you know who to sell the product to and the person who needs the product, then the sale automatically happens. How to sell then will never be the problem."

PEU Method for selling- Prepare the product, package it with emotion, and make it feel like it's urgent. 

Why do people buy- Fear (FOMO) or Aspiration (To level up)?

• Means the shift of POWER DYNAMIC.
• Show them that they are winning.
• It's a psychological ego game.
• Make them feel valued.
• Never state your price first, let them quote.
• Negotiation is always done with time, selling is done quickly.

1. One who has always been forced to do something. They lack mental peace, and they are always under constant pressure.
2. One whose achievements are driven by emotions, most of them (despite being big achievers), have an inferiority complex, and they always feel empty. They often ask themselves, "I have become a singer, now what?"
3. Rational optimist- There is a strong sense of self-belief. They don't have healthy relationships or friends, they are obsessed with their goals.

-just be average again & again.

• Only intelligent people can understand intelligent content, masses prefer reliability.
• Focus on the quality of the audience, not quantity.
• We are not scared of failure. We are just scared of being embarrassed in front of other people.
• Instead of asking for advice, you should have a detailed, specific, problem statement with context to what you are asking.

4W's for how to talk to anyone-

1. Where and what?
2. The World around us.
3. Weather.
4. Wit (lighten the situation with positive statements).

1. Never use words that people don't understand.
2. Ask questions to engage with the audience.

Remember, everyone is scared on stage one way to lessen it is preparation.

• Stand and pause for a few seconds to cause anticipation (oh! What happened?)
• Then start with a bang

1. Doing something unexpected or different.
2. Yesterday (Related event).
3. No fake appreciation.
4. Start with your strength.

• Everyone should have his/her signature appearance/props/stuff.
• Make the first minute of fame sounds captivating.
• KISSS- Keep it short, sweet, and simple, People are busy, they don't have time, so don't make your message lengthy.

• Plank for 30 seconds regularly to strengthen your physique.
• Create content for 30 seconds regularly to engage more followers.
• The courage of 30 seconds regularly in front of strangers can be a game changer for your overall personality.
• 30 seconds of reading finance news daily helps you grow money faster.

• Whatever you learn, Try to experiment with it in your life.
• Whatever works, share it with people as entertainment, inspiration, or education.
• People will apply these learnings in their lives.
• If they see results, they will consider you as an authority.
• And when you have authority, make yourself a personal brand in front of them.

Branding is trust.

• Consistent effort - Consistent growth.
• Keep creating- Posting- Taking feedback- Improving.
• Don't get jealous, rather take inspiration.
• Make a product that is market fit (PMF), like when TikTok band in India, Instagram came up with reels like TikTok.
• Work on the content that will be relatable 10 years from now, for delayed gratification/rewards.
• Whether you feel anxious, scared, or Insufficient, do it anyway.