6 Principles That Helped Me Write Effective Headlines
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You drive the audience into your writing through the title. If no one clicks on your heading, you won't have any readers.
However, headline writing is a skill you can master.
Online readers need prompt satisfaction and quick solutions. Great headlines focus on the reader's benefit.
When you write a new story, ask what specific benefit it has for the reader? For example, "The Feynman Technique Can Help You Remember Everything You Read."
If you’d like to attract a broad audience, consider what other people might find interesting about your chosen topic. The title should be specific yet appeal to a large audience. For example, "If You Want to Be Rich, Spend Your Time Buying Assets."
When you write your headline, ask:
People only share stuff on the internet that makes them look smart or helpful.
Think about which angle is share-worthy for your readers in your article. To make your readers look smart or helpful, create headlines where you solve a specific problem for them. If they find the solution useful, they'll share it. For example, "The 7 Emails You Should Send Every Week to Get Ahead in Your Career."
Old headlines lack novelty. What was popular last year won't go viral this year. Instead, people want to read stories with a spiky point. A spiky point of view is someone's unique and slightly controversial perspective that brings fresh ideas to the conversation.
To discover a spiky point of view, ask:
Readers who notice a well-known name in a title are more likely to click because those people already have expertise in their fields. If you have a particular experience that can be useful for others, you can add self-proof to your heading.
If you can make others feel curiosity, anger, or joy when they read your headings, they'll click. However, be aware that half of your readers will dislike it if you share something controversial and might leave angry comments.
Examples of how to awaken emotions:
reading habits, gather your
remember what you readand stay ahead of the crowd!
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