Unless You Track Your Progress, Setting Goals Is a Waste of Effort

Two-thirds of senior managers can’t name their firms’ top priorities and more than 80% of small business owners don’t keep track of business goals.

So the problem is that while companies probably have some sort of goals, the progress towards those goals is not measured.

Once you’ve written down a company or a team goal, two questions arise. Who is responsible for the goal (accountability), and how do you review the results (performance review)?

These goals are designed to try new things, experiment and break old habits. It’s reaching for the moon and landing among the stars.