The brain is often thought of as similar to a computer. When the brain is powerful and working properly, it will enable you to perform all your cognitive and bodily functions smoothly and efficiently, and the reverse is also true. Unfortunately, our brainpower tends to decline as we grow older.
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.
Pulitzer Prize winning historian Barbara Tuchman is said to have mused about her work: "There is no trick to it; it's just storytelling." She was being characteristically modest, but correct that there is no trick. Great storytelling requires hard work, attention to detail, and a clear understanding of the needs of the audience.