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It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can be crafted into original, creative solutions to a problem, while others can ...
On your own, you don't have to worry about other people's egos or opinions, and you can be freer and more creative.
Idea generation is fueled by consumption, not creativity.
Creativity is just connecting things. The more things we have to connect, the better our ideas will become.
To get the most value out of what you consume, it helps to have a mode of output: Talk about it, write about it or condense it into a tweet.
To improve your idea generation, zoom out your perspective to a macro level.
For example, on a micro-level, a Billy Joel concert may just be a fun way to spend a night. On a macro level, it is packed with ideas about how to connect with an audience.