FOR (target customer) WHO (statement of need or opportunity) THE (product name) IS A (product category) THAT (key benefit, reason to buy) UNLIKE (primary competitive alternative) OUR PRODUCT (statement of primary differentiation)

Product Vision Template

Here’s an example of what a product vision template looks like:FOR (target customer) WHO (statement of need or opportunity) THE (product name) IS A (product category) THAT (key benefit, reason to buy) UNLIKE (primary competitive alternative) OUR PRODUCT (statement of primary differentiation)Once you’ve got this set, map out your objectives. This involves identifying outcome-based goals that are tied to your company strategy. Some people call these OKRs, some KPIs, and some companies even have a North Star objective they work towards.Your objectives help keep your team pointing in the right direction and working on the right things.From here, you can go ahead and start building your roadmap!<div>194 views<div tabindex="0" dir="ltr">View 2 Upvoters</div></div><div dir="ltr">View 3 Other Answers to this Question</div><div>About the Author</div><img src="https://qph.fs.quoracdn.net/main-thumb-33203596-200-vsljahhtfepcpxfsffwafmynrtmjbrwk.jpeg" width="36" height="36">

Here's an example of what a product vision template looks like: FOR (target customer) WHO (statement of need or opportunity) THE (product name) IS A (product category) THAT (key benefit, reason to buy) UNLIKE (primary competitive alternative) O...

Andrea Saez's answer to How do you Set A Product Vision?

Product Vision Template

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