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Effort represents an investment of a fixed resource, like calories.
For this reason, running takes more effort than sitting. It takes more calories and strains muscles and joints. If you run non-stop, you will need to eat more to stay alive, and you will wear your muscles out.
However, effort as energy expenditure does not fully answer why we struggle to take action, as effortful tasks, such as playing tennis, is more fun than doing nothing.
Taking action is hard because it requires effort. Some things feel easy, while others feel difficult. This is a reason we don't always act on our plans.
But, maybe the problem is that we have combined distinct issues under the same label of "effort": physical fatigue, attention control, automaticity, self-control. If we could separate them, we might be able to ease the effort required to take action.
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