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BERKELEY

What Is Your Social Networking Style?

What Is Your Social Networking Style?

greatergood.berkeley.edu

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The Quality Of Social Connections

The notion that we often hear, that it’s the size of your network that matters, or the number of people you know, is simply wrong.

What is far more important than the number of people you know is the strength and the quality of your social connections.

The Building Blocks of Social Networks

There are three main styles of networking that people tend to use when navigating the social world:

  • Conveners tend to form close, interconnected groups. They tend to have social networks populated by mutual friends.
  • Brokers tend to have soci...

Convening Networks

Research has found that conveners tend to be less lonely. In networks of conveners, where everyone knows each other, people also tend to have higher levels of trust in each other.

The downside of convening networks is that their members may have le...

Brokers Network

Being a broker is likely to benefit us in contexts where innovation and creativity are valued, since brokers serve as the connecting link between groups with different ideas and experiences.

Brokers also appear to have better work-life balance, which may be due to their te...

Expansionists Network

Expansionists’ popularity can help them make important professional connections. Research suggests that we’re likely to find jobs through people we know, but particularly through acquaintances (who know about opportunities we don’t) rather than close friends or family.

Ho...

How to Make Networking Less Awkward

If you’re feeling like your social skills are a bit rusty or the prospect of attending a networking mixer has always put butterflies in your stomach, consider this:

  • In social interactions, we tend to think others are judging us more critically than they actually are.
  • Social...

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